Have you heard of the curse of expertise?

It's one of the most common cognitive biases and is responsible for a lot of our trouble communicating with patients and a lot of heartache in business.

In this 'sode we talk about why the curse of expertise makes it hard to communicate with our patients in the treatment room and sabotages our marketing efforts.

The heart of the matter is we can't "unlearn" what we know, so it's hard to put ourselves in the shoes of our patients or potential patients.  We need to become better teachers and practitioners - and this 'sode has techniques for breaking the curse of expertise!

Business Mentoring

If you'd like to get on the wait list for business mentoring for cash-based pelvic PTs, you can find info on our Business Mentorship page!

Shout Out and Get in Touch!

If you're enjoying the podcast, please take a few seconds to take a screenshot and put it up in your Instagram Stories and tag Nicole (@nicolecozeandpt).  Or send us an email at [email protected] with your thoughts, questions or ideas.  We'd love to hear from you!

About Us

Nicole and Jesse Cozean founded PelvicSanity Physical Therapy together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!