Could your clinic borrow ideas from boutique gyms and group fitness models like The Athletic Club?

Dave Kittle and Jimmy McKay break down what makes this COVID-born fitness brand so sticky and what physical therapy owners can learn from it. From social accountability to pricing strategy, this is part business breakdown, part brainstorm, and part therapy for the industry.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — The Gym Membership Trap

[01:09] — Exploring The Athletic Club's Unique Model

[01:38] — The Power of Group Fitness

[02:28] — Building Memberships that stick

[03:00] — The Role of Accountability in Fitness

[03:35] — Comparing Gym Experiences

[04:42] — The Business Model of Athletic Clubs

[05:12] — Potential for Group Physical Therapy

[06:41] — Success Stories in Group Fitness

[13:14] — Challenges in Implementing Group Therapy

[15:35] — The Role of Community in Fitness

[17:00] — Pilates and Yoga with a PT Perspective

[21:25] — Creating a Sticky Fitness Community

[22:58] — The Challenge of Motivating for Fitness

[23:17] — Fundraising and Fitness: A Winning Combination

[23:57] — Exploring Membership Details and Comparisons

[24:51] — Website Usability and Features

[25:46] — Benefits vs. Features

[27:34] — Implementing Fitness Programs in PT Clinics

[29:35] — Revenue Sharing and Staff Involvement

[33:53] — Building Community and Connection is key

[35:37] — Creating a Successful Run Club

[38:01] — Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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