Tim Cook has generated more than $3 trillion in shareholder value as Apple’s CEO, yet tariff pressures and the AI arms race are putting his operational rigor to the test. On the Zero100 Podcast, Chief Research Officer Kevin O’Marah and VP, Research Geraint John dissect whether Cook’s “balanced excellence” can keep Apple relevant and resilient in a morphing trade landscape. 

• Tim Cook vs Steve Jobs: Who was the better CEO? (00:35) 
• From leader to laggard: Apple's product innovation downturn (02:42) 
•  Trade, tariffs, and Trump (06:42) 
• The plausibility of a US-made iPhone (09:26) 
• Reflections of Cook’s big bet on China (11:59) 
• What aspiring COOs can learn from Cook’s legacy (14:09) 
• Is it time for Cook to pass the baton? (19:18)