Profitability is a topic you've surely heard about, but what does it really mean? What does it look like in the numbers and in the financials of your business? What numbers should we be looking at and monitoring on a regular basis? And at the end of the day, is it really that important to our small business? On this episode of Masters in Travel, Whitney is joined by Jenn Lee to discuss everything about what profitability can mean. Together they discuss tips on how to analyze your business as well as how to utilize and maximize the money that comes in.