Episode 338 – Is Your Expertise Your Marketing Problem?

Are you accidentally getting in your own way when it comes to your marketing?

In this episode of the Small Business Made Simple Podcast, I’m asking the question many small business owners should be asking in 2025 — could your expertise actually be the problem in your messaging?

If your marketing looks good on paper — you know your audience, your platforms, your niche — but it’s still not converting into leads or sales, this episode is for you.

Together, we’ll unpack: ✅ Why “expert language” can disconnect you from your ideal customer ✅ What’s keeping your customer up at 3 a.m. (hint: it’s not “clinically proven formulas”) ✅ Real examples of how to shift your copy from product features to emotional resonance ✅ A proven, four-step customer-centric copy formula you can use right away ✅ A dead-simple AI tip to check whether your copy is actually customer-first

From e-commerce and service providers to coaches, creatives, and consultants — this episode will help you flip the script and write copy that connects, converts and communicates real value.

💬 If you’ve ever been told “just share your expertise” and found yourself hearing crickets, tune in now. It’s time to make your message land — in the hearts (and inboxes!) of your dream clients.

🎧 Ready for the shift? Hit play now or read the full show notes at: www.socialmediaandmarketing.com.au/338