In the start-up world, when is it possible to grow too fast? Harvard Business School professor Tom Eisenmann and entrepreneur Lindsey Hyde discuss what led to the failure of Hyde’s pet care start-up, Baroo.

“Initially, we had set the expectation that this would be a slow growth company,” Hyde tells Cold Call host Brian Kenny. “I think a lot of it is about how the founder manages their own expectations and their own vision for the company.”

They also discuss why it’s important for start-ups to tailor their products and services to a wide variety of customers in order to plan growth more accurately.

Key episode topics include: growth strategy, venture capital, product-market fit, customer-centricity, market research, business planning, start-ups, entrepreneurship, pet care, long-term growth.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.