“It’s a process not an event” How many times have you treated a situation like it was an event only to later realize it was a process?  I know for me, the first time this really hit home I was talking about prospecting.  See, events are something we do once or twice, or every now and then...  But a process... a process is something I do repeatedly so I continue to get my desired result...  Check out this weeks video to dig deeper into this concept.