Jim McMahon, CEO of Mutant, joins us to talk business — and to explain why protein powder has gotten so expensive.

We get into the real reasons behind rising whey prices, supply chain issues, and what it actually costs to run a supplement company right now. Jim shares insight into branding, industry trends, and how the business side of bodybuilding really works.

If you’ve been shocked at the price of your supplements lately, this episode will make it make sense.