As global trade volatility soars, many supplier relationships could be headed for a rough patch. Zero100 discusses how leaders can not only maintain those relationships but strengthen them for mutual benefit. Featuring: Chief Content Officer Matt Davis, VP Research Geraint John, and Principal Analyst Jenna Fink.

• The best relationship advice the team has ever received (00:49)
• How trade shifts and regulation are putting supplier relationships under strain (1:58)
• Why strong supplier relationship management (SRM) is so important – and why it’s not been prioritized (3:13)
• Preferred pricing and premium service: The financial incentives for strong SRM (6:55)
• The Zero100 STEER framework for becoming a customer of choice (9:56)
• Lessons in SRM from SHEIN (13:13)
• How Proctor & Gamble, Johnson & Johnson, and BMW are driving supplier co-innovation (15:26)
• The supply chain skills and roles needed to push SRM forward (20:56)