“It has to work… or it has to work.”

That’s the mindset that carried Elaine Essen, a first-generation Ghanaian American born with sickle cell anemia, from being fired job after job… to building a 7-figure beauty business and pioneering a virtual model that’s changing the entire aesthetics industry.

In this powerful episode of Inside the Vault with Ash Cash, Elaine shares how chronic illness pushed her into entrepreneurship, how she built a thriving spa during the pandemic, why she walked away from the storefront model, and how she now earns $500–$2,000 in just 30 minutes without touching a single client.

Elaine breaks down:

✨ How sickle cell shaped her work ethic & sense of urgency

✨ Why she fired her job and created her own recession-proof income

✨ How she scaled a spa to 7 figures — then shut it down on purpose

✨ The virtual aesthetics model that earns $10K+ days from home

✨ Why most estheticians stay broke (& how to attract premium clients)

✨ The $10K mentorship investment that changed everything

✨ Estate-level sales psychology for beauty pros

✨ How she helps estheticians make $20K–$50K/month online

✨ Why your purpose will always make room for you

If you’re tired of grinding, stuck in your business, or looking for a way to create real freedom, THIS interview will open your mind to what’s possible.

🔥 Follow Elaine Essen: @ElaineEssen

🔥 Join her virtual aesthetics class — link in description

🔥 Follow Inside the Vault: @InsideTheVault

🔥 Follow Ash Cash: @IAmAshCash

👇 Comment “INSIDE” for episode notes + resources.

⏱

00:00 – Fired again… and the moment Elaine chooses entrepreneurship

00:17 – Taking back control: “I can’t depend on jobs anymore”

00:54 – Making $500–$2,000 in 30 minutes

01:06 – Why people STILL spend money on beauty

02:15 – Welcome to Inside the Vault

02:32 – “Working harder is keeping you broke”

02:43 – From broke college student to dorm-room makeup artist

03:08 – The illness that changed everything: living with sickle cell

03:41 – Chronic pain, job loss & the push into entrepreneurship

04:51 – Winning a Shark Tank pitch competition

05:39 – Parents from Ghana not supporting entrepreneurship

07:03 – “Whoever has your ear has your future”

08:14 – Why immigrant parents fear entrepreneurship

10:01 – Explaining sickle cell anemia (in simple terms)

11:02 – The pain, the hospital trips & getting fired repeatedly

12:04 – “I have to build a business around my health”

14:46 – No cure, the stigma, and lack of medical support

18:50 – Using illness as fuel to succeed

19:57 – Building her first 7-figure spa business

21:01 – Why most people wait for tragedy to pursue their dreams

22:03 – From lashes to aesthetics school to pandemic launch

22:31 – Crossing $1M because she DIDN’T wait

23:32 – The 1% mindset & why success is “delusional”

24:26 – Closing the spa & pivoting into virtual aesthetics

25:48 – The $2K in 30 minutes model explained

27:02 – How mentorship changed her life

28:01 – Why virtual clients pay more & stay longer

29:45 – “You’re the plug & the outlet” — creating residual income

30:33 – Licensing, products & partnering with clinical brands

33:01 – Marketing: “If no one knows you, they can’t pay you”

34:01 – Why most estheticians charge too little

35:03 – Thinking with your own pockets vs charging premium

36:15 – How to make $10K+ days with virtual consultations

37:02 – Concierge skincare + subscription income

39:00 – Who makes the best clients (corrective skin issues)

40:48 – Why she teaches this model to save estheticians’ careers

41:50 – “We don’t do brokies” — sales psychology

43:01 – Imposter syndrome & stepping into purpose

44:25 – Future goals: clinics, awareness, & sickle cell funding

47:02 – Obedience, faith & why purpose pays

49:40 – “It has to work or it has to work”

51:04 – Why investing in mentorship is the real shortcut

55:14 – Delusion or destiny? The entrepreneur’s mindset

55:34 – Where to find Elaine & join her class

56:12 – Can men do this too?

57:00 – Why beauty always thrives (even in recessions)

58:42 – The affluent always spend — price becomes irrelevant

1:00:54 – Killing grind culture & choosing freedom

1:02:34 – Follow Inside the Vault / Ash Cash

1:03:11 – Closing the Vault

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