Choose the Hard Way

Iz King: From Wall Street to Pro Athlete & Creating a Life and Career on an Unmarked Course


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Iz King left Wall Street to pedal for gold on gravel roads and trails across America as a pro cyclist in the LifeTime Grand Prix. She played D1 soccer for Columbia University where she was the team captain, traded equities for UBS then got into racing triathlons while completing her MBA at UCLA. So what leads someone to step off the fintech yellow brick road to take 165-mile weekday rides from Santa Monica to Ojai and back? Let’s find out. Iz’s story is complex and we get into the unexpected bumps and broken backs she has encountered along the way. To learn more about Iz go to @king_iz on Instagram or kingiz.com.

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Choose the Hard WayBy Andrew Vontz

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