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Interview topics:

05:02 - It all started with a decision. Justin made up his mind to control his financial destiny, and the rest followed.

08:14 - Since discovering 10XPRO.io... This tool was a game-changer.

09:37 - How big is the tech team? The answer will surprise you.

10:37 - The challenge of simplifying what you know. When it's easy to provide too much info...

13:20 - Deciding what goes in the course. What features do you want? Do you go simple or complex?

14:59 - Bitten by the property bug. Often one real estate development project isn't enough.

16:18 - How do you know people like it? This tells you you've done something right.

17:41 - Other directions it could go. There's plenty of opportunities.

19:03 - Good surprises from the platform. Cool functionalities and room to grow.

22:14 - Getting the word out, and selling while you sleep. How people find out, and the perks of selling information.

25:47 - Why you don’t have to be a big name. Sometimes your very flaws can be a selling point.

Put together highly valuable information products with James’s help

Download the PDF transcription

If you're like a lot of people, you likely think of yourself as having some area of expertise. What if you could turn that knowledge into a product that people could buy, any time, round the clock? Would that be worth exploring?

Our guest Justin Gehde is a real estate developer, something you might not at first consider fodder for an information product. He has, however, produced very profitable training on the topic, housed on a website that delivers his product 24/7.

The site is propertydevelopertraining.com, and it's a 10XPRO.io installation, one of the things which brought Justin to James's attention.

It all started with a decision

Justin made up his mind to control his financial destiny over a decade ago. One of the podcasts he was then consuming was FreedomOcean, with James and Timbo Reid. It was then he thought of leveraging online marketing to help with his property development projects.

He attended a couple of James's live seminars and got the idea of building an online presence. James talked a lot about memberships. How could he convert what he was doing into a membership?

Justin's first development was a 20-townhouse project, something he would not suggest first-timers attempt. It was surprisingly successful, and he went on to other projects, followed by his own podcast on property development. It was a passion.

"Find a niche that's an inch wide and a mile deep."CLICK TO TWEET

James speaks of finding a niche that's an inch wide and a mile deep. Justin thinks property development fits into that quite well. He grew an audience through the podcast, and got emails from people saying they wanted to get into property development. These he referred to someone who could mentor them, a high-ticket item in itself.

But then Justin recognized the opportunity to create an online training program that provided people with good informati...

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