James Schramko Podcast

In this episode:

00:36 - Ready for this?

01:24- This page brings people in

02:46 - Same webinar, different times

04:25 - Why not 7 days a week?

05:12 - Points so far

05:56 - Getting your traffic

08:25 - The remarketing element

12:10 - Starting out simple

13:57 - Wrapping things up

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Part 1 of the series

Part 3 of the series

Download the PDF Transcription

Transcription:

James: James Schramko here, welcome back to our How To Use Automated Webinars In Your Marketing series. I've invited back my special guest Jarrod Robinson.

Jarrod: Thanks, James. Thanks for having me back.

James: Now, you recall Jarrod in Part 1, we talked about automated webinars and how magical they are, how they've been improving your business, what sort of show-up rates you've been getting, how you're helping more people without even having to be there, which is just amazing. And we talked about how you actually put together a webinar and load it up to the Internet. And we talked about software that we're using for that.

So if you haven't listened to Part 1, please go back and listen to Part 1. But for now, in Part 2, we're talking about how we do the landing page to register people for automated webinar, and we're going to then talk about how we drive traffic to that landing page and some of the funnel steps that are there. So are you ready to do this, Jarrod?

Jarrod: Absolutely, the best part!

Setting up registration

James: Alright, so we've loaded up our media to our Web server or video player of choice, we've gone into our webinar software, we've played around with some of the configurations, in this case we're using EverWebinar. So now we need to set up a registration page to bring people into the webinar. What are we going to be talking about today?

Jarrod: Absolutely. So, I mean the first thing that I tend to do is I go and reverse-engineer the actual webinar that I've done, and list out the key learnings that they can get from it.

"List out the key learnings."CLICK TO TWEET

And they become the bullet points that then will go on the landing page. And at this stage, you could use something like Thrive Themes, or you could use LeadPages to build out a quick landing page, or whatever other landing page creation tool that you use.

And the important part is that you make it very clear so that the person knows what they're about to get from the webinar, I think that's good practice. And you need a Register button. And the Register button is what they click on, which would then opens up the login form that EverWebinar gives you,

Discover how you can create more results-driven content with automated webinars.

Podcast highlights

01:07 - In this series…

01:53 - World-famous PE geek

03:28 - Scheduled, not live

05:39 - Any complaints?

06:19 - Why not just a video link?

07:32 - Advantages of automation

10:25 - From 0 to over 160 members

11:41 - Let’s get technical

13:20 - How it’s recorded

17:59 - The webinar software

18:47 - Covered so far

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Part 2 of the series

Part 3 of the series

Download the PDF transcription

Transcription:

James: James Schramko here. Welcome to SuperFastBusiness.com. Today, I have a special guest on the line. Welcome, Jarrod Robinson.

Jarrod: Hey, James! Thanks for having me again.

James: Always my pleasure. Thank you for speaking at SuperFastBusiness Live 11. You were very well-received. Great topic. One of the topics you talked about there has got a little bit of interest certainly in circles that I hang out in, and that is on the line of automated webinars. So we thought we'd put together a 3-part series, which is called “How To Use Automated Webinars In Your Marketing."

This 3-part series is going to take our readers and listeners on an adventure. We're going to start with part 1, which we'll cover today. We're going to be talking about why you might consider automated webinars, what's the best practice, how you actually prepare them. That will set us up for part 2, which is where we'll be covering the traffic and things like the ad creative and what sort of things you need to put on the pages and how you might stay in touch with people who register for the webinars. And then part three will be how we get the best out of it, how we automate it, we'll talk about topics like the chat and follow-up emails and what we can customize.

So are you ready to set off on this automated webinar adventure, Jarrod?

Jarrod: Ha-ha. Always. Absolutely.

A little background on Jarrod

James: Fantastic. Now just for a little bit of context Jarrod, you are the world's most famous and only PE geek.

Jarrod: Absolutely. Yeah. I couldn't have said it better myself. So I've been running a website for teachers. The nice tie-in between the SuperFastBusiness Live presentation and these automated webinars is basically around the fact that this is really relevant to my audience. I'm doing the thing that actually, really matters. I got rid of all the things in my business that were irrelevant. That's what the talk was about. One of the things that I sort of discovered that was really working was these automated webinars. I'm super excited to explaining how they work for me.

James: I think the important point there is that this works in a non-Internet market-ey niche, such as with teachers. That's an important distinction. Someone might be listening to this thinking, what about James? Is he using them? Well I'm currently setting them up with your help, Jarrod.

This series is kind of almost a self-serving checklist of the things that we've been doing and what we're about to do. So someone visiting SuperFastBusiness in the future might find themselves seeing this in action. But for now,

Discover how you can leverage other people’s content creation for your website or blog.

Discover how you can leverage other people’s content creation for your website or blog.

Discover the process of finding your what and using it to influence your followers.

Discover the process of finding your what and using it to influence your followers.

The Power Focus series wraps up with six super tips to optimize your morning power routine.

The Power Focus series wraps up with six super tips to optimize your morning power routine.

Form powerful, positive new habits as the Power Focus Series continues.