In this episode of TradesTalk, Justin and Maggie sit down with James, founder of Yard Dawgs Lawn Care, to explore how he turned his Calgary-based lawn care company into a thriving business. James shares how niching down to fertilizer, weed control, and soil enhancements helped accelerate growth, and why their customer-first approach, with guaranteed 48-hour response times, is a game-changer.

The conversation dives into Yard Dawgs’ plans to expand into three new cities—Edmonton, Red Deer, and Saskatoon—while maintaining a lean, high-margin operating model. James also highlights the importance of hiring the right people to protect their culture and using HubSpot as a CRM to scale efficiently. Packed with insights on focus, culture, and leveraging technology, this episode offers invaluable lessons for businesses aiming to grow strategically.