Jay Pitts Show - (RE)source

In today's episode of (RE)source, Jay and Gabe spend time picking the brains of the masterminds behind digital marketing firm Ylopo, Howard Tager and Juefeng Ge. After founding TigerLead, Howard and Ge set out to revolutionize the way agents cultivate their leads, moving the focus away from lead generation and towards what they call "lead nurturing". Using a one-of-a-kind system powered by complex algorithms, Ylopo was created to not only supply leads, but deliver compelling, relevant content that keeps homebuyers engaged. Best of all, when they indicate that they're ready to get serious, Ylopo sends a notification directly to your inbox. Howard and Ge explain how this model came to be, and what challenges they faced along the way. If you want to know what the cutting edge of real estate marketing looks like, you don't want to miss this episode!

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In this week's episode, Jay and Gabe are joined by one of Louisville's very own top producers, Joe Hayden. As a team leader, industry influencer as a Kentucky Real Estate Commisioner, and a successful agent himself, Joe brings a wealth of experience and knowledge to the table when it comes to the discussion of how to make your personal brand stand out. Drawing from his exciting experiences in various past careers, Joe explains how he was naturally drawn to the technical and analytical side of real estate. As an early adopter of SEO marketing, Joe built an organic following through his dynamic online presence that continues to pull in record numbers of visitors to this day. However, the successes of the past will never maintain true success. Jay and Joe look forward to see what role the internet and SEO will play in market visibility for the team of tomorrow.

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In this week’s episode, Jay and Gabe spend time with the one and only Tom Ferry. Instead of combing over recent market trends and industry stats, Jay and Tom start a more reflective discussion about what Tom thinks it means to be a leader, overcoming challenges, and satisfying the needs of the people who count on you most. In just 30 minutes, Jay and Tom cover innovation in marketing, fostering a culture of “always be testing”, donkeys vs. unicorns, and what it means to be the chief problem solver. Most of all, Tom explains how using his own coaching as affirmations for himself gave him the confidence he needed to lose the fear to fail.

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In this week's episode, Jay and Gabe are joined by the co-founder of marketing powerhouse Curaytor, public speaker, and bestselling author Chris Smith to talk about the future of compelling marketing. With all the talk surrounding Facebook and big data, what should the top producer be keeping their eyes on? Most importantly, Chris shares the ONE thing that will always attract business to your brand, even when everything else fails.

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This is an episode you don't want to miss! Jay and Gabe are joined in studio by two of their previous guests, Joe Locicero and Dustin Oldfather for a discussion on all things real estate. Zillow, Facebook, government regulation, direct response marketing, and the future of the industry are all on the table for this special episode featuring some of the country's most successful real estate leaders.

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This week, Jay and Gabe spend time with an old friend of the show, the one and only Tom Toole, a top producing agent and team leader from Philadelphia. You may remember Tom from the earlier episode titled "The Minion Model" where he and Jay discussed different team models for real estate companies. This time around, Jay and Tom discuss what has changed in the past year, what their personal real estate investments look like, and how they're adapting to stay at the top of their field. Tom teases his new show Agent Hacks, and the hosts field the first call-in question in (RE)source history as a part of a new segment called "(RE)source Office Hours". Do you have a question for one of our top producing, industry leading guests? We want to be your resource for all things real estate, and that includes getting personalized insight from our distinguished guests. PLUS, you can hear your own voice on the air! Call us at (502)536-8832 and leave us your question to have a chance to get your voice heard and your questions answered right here on (RE)source.

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In this week's episode of (RE)source, Jay and Gabe talk with Michael Bush of Northwestern Mutual about retirement planning for real estate agents and other self-employed professionals. Most agents don't find themselves thinking about retirement until it is too late. Mike helps explain why getting a jump start can help set you up for the future, and details a few different strategies you can start using right away.

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In a (RE)source first, Jay and Gabe are joined in-studio by one of Michigan's most successful agents and team leaders, John Wentworth III. John shares the story of a recent shake-up that put his entire team's trust to the test, and how the seeds he planted in his relationships from day one helped him reap one of the greatest opportunities of his entire career. John explains how great teams form, and it's not as complicated as you may think. The discussion quickly turns to the hard lessons learned while growing into a position of leadership, and how genuineness, honesty, and mutual respect can create relational bonds that surpass the business world and last a lifetime.

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A central theme of many previous (RE)source episodes has been attaining influence. This week, Jay and Gabe speak with one of the foremost authorities on influence and communication, the one and only Bill Pipes. In a wide ranging conversation on communication, Pipes explains the ins and outs of building massive rapport, developing meaningful relationships, and the secrets of persuasion. As an added bonus, Pipes lends his expertise to break down the essentials of practicing NLP, as well as dispelling some common myths about the powerful and controversial nature of nuero-linguistic programming. There are tips in this episode that you can start using TODAY. Don't miss it!

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This week, Jay and Gabe sit down to discuss the finer points of effective content marketing. What works, who is my audience, and how do I get people to engage? To answer all those questions and more, our hosts are joined by Brantford, Ontario's very own Jeff Thibodeau. Jeff stumbled into the world of real estate after studying to become a computer programmer, a path that might not seem like the obvious choice to some. However, by focusing on producing great content marketing, Jeff and his team have quickly established themselves as the top choice for real estate services in the region. While some of his insights are tactical, the main takeaway is simple: make today the day you press "go live"!

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