What makes commercial real estate interesting? Jef Conn, an industrial, office and investment specialist, reveals how a company like Chick-fil-a chooses a location and why he’s always got some cash on-hand. Listen in to hear why he calls his competitors friends, why he wants a unified platform, and why he’s a con-man.

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Time Stamped Show Notes:

• 01:30 – Introducing Jef, a West Texas commercial real estate expert
• 01:45 – He is good with numbers and has a personality that fits industrial and commercial real estate; it’s very cut and dry
• 04:10 – If he comes across a homeless person or squatter, he gives them cash, respect, and asks them to leave
• 05:20 – On how Chick-fil-a chooses a location
• 05:42 – They find the best location based on demographics, neighbors, location, and average household income
• 06:50 – Using RPR to determine demographics
• 07:12 – He has access to some additional demographics because he is a CCIN
• 08:30 – They have an opportunity zone overlay for people who have money to spend; it helps disadvantaged communities
• 10:35 – Jef’s local action to protect private property rights
• 11:00 – He worked with a group to fight against law prohibiting “social gatherings” from occurring in short-term rental properties
• 13:40 – On sharing best practices with colleagues
• 14:00 – He calls his competitors friends and appreciates his association connections; they do so much for their community quietly and humbly
• 15:15 – He didn’t realize how much his colleagues give back
• 15:38 – On having one centrally-located platform
• 16:00 – He thinks having three platforms is absurd; NAR should create one
• 17:35 – How to contact Jef: email [email protected] or phone (806)787-4779

3 Key Points

• Take care of your community and help people – including squatters.
• Wealth can be built tax-free as part of the opportunity zone.
• Talk to connected people and stay posted on what’s happening in your area.

Credits

• Audio Production by Chris Mottram
• Show Notes provided by Melissa Valder