Superteams are a mainstay in the World Tour peloton from UAE and Jumbo in the men's pack, to the inexorable rise of Canyon-SRAM in the women's. One team is aiming to join their number with a radical philosophy - "don't be a prick" and back the homegrown talent from your nation. Uno X earned their first Tour de France wildcard spot in 2023, entering the race with a roster built entirely from Danish and Norwegian riders - they have a women's team and a development team and continue to add bigger names to their roster every season - with Andreas Leknessund and Magnus Cort joining their men's team roster. Their women's team though less rigidly tied to the Dano-Norwegian rider selection with Brits, Swedes, and Italians amongst their roster - but their ambition is no smaller. Both teams aim for the World Tour and in this conversation Jens Haugland reveals his action plan to get there.

Bobby and Jens is a Shocked Giraffe production for Velo. This episode was produced and edited by Mark Payne .

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