You may know Kim Styles from Kim Styles Jewellery from the All That Glitters show in the BBC 2. We are going to get insight into Kim, her experience on the show and her jewellery. She has a strong style of floral, sculptural jewellery and this will be a fun conversation!

EPISODE RECAP

• Can you share about your journey into jewellery making? (2:04)
• Did you get work straight out of school or what was that process? (3:15)
• You can see your love of jewellery in your jewellery. What inspired the sculptural, floral jewellery you do? (4:44)
• What kind of work do you make and sell? (6:44)
• What made you decide to apply for the show? (7:50)
• What was your favorite project from the show? (10:10)
• What was the most challenging project for you? (11:34)
• How did you manage the design process? (12:53)
• How was it having the cameras and crew there during your making process? (14:06)
• What's it like watching the show now? (15:24)
• You have a lot of experience as a jeweller, what advice would you give to someone starting in the industry? (15:37)
• What are some of your favorite techniques in jewellery making? (16:51)

RESOURCES

Kim Styles Jewellery Instagram

Kim Styles Jewellery Website

Kim Styles Jewellery Etsy

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I am joined today by Nicola Lillie from Nicola Lillie Designs. She is a contestant on All That Glitters and her jewellery business has a very distinct signature style. We are going to discuss her business, her jewellery making journey and her experience on the show.

EPISODE RECAP

• Welcome to the show, Nicola. You're joining from your studio, it's great! (1:54)
• Tell us about you, your background and how you got into jewellery making (3:47)
• Did you start a jewellery business right away or what was your journey? (6:49)
• How do manage having a little one, running a business, having a job and doing the show? (9:29)
• Tell us about the show - what made you apply? What was the application process like? (13:18)
• It seemed like there was a camaraderie between you and the others on the show. Was that a nice part of the show? (17:46)
• What were some of your favorite pieces you made on the show? (19:22)
• What didn't we see? (22:56)
• What was it like working with the judges? (24:44)
• What's it like watching the show now? (28:22)
• What is next for you? (30:33)

RESOURCES

Nicola Lillie Instagram

Nicola Lillie Designs Website

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I'm excited to be joined by Sarah Stanford to talk about outsourcing in your jewellery business - specifically using a remote bench assistant. Sarah has an incredible business and also supports jewellers by being an external bench jeweller. As our businesses grow we can't do everything and this is a great opportunity for a growing business!

EPISODE RECAP

• Can you tell us about your journey to becoming a jeweller? (1:49)
• Talk about outsourcing and becoming a remote bench assistant. How did that come about for you? (4:00)
• How did you start offering this service? (5:48)
• What kind of work do you do for jewellers? (7:34)
• What if someone thinks this sounds amazing but they don't know how they can trust someone else with their jewellery? (10:01)
• How do you manage your workload? (12:16)
• If a jeweller is listening and wants a bench assistant, what is their first step? (13:44)
• What has your experience as a bench assistant been like? (15:39)
• Has anyone ever asked you to work on something you couldn't or didn't want to? (16:33)
• How do you fit being a bench assistant around your own business? (17:39)
• Do you have any tips for someone who may want to be a bench assistant? (19:11)
• Anything else you want to share? (21:19)
• How do you have the conversation about pricing with a new person? (22:27)

RESOURCES

Sarah Ruth Stanford Website

Sarah Ruth Stanford Instagram

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This week I'm going to be talking you through a simple and effective marketing plan for your jewellery business. This is an important topic - creating a marketing plan is a great idea and something we need to do, but I know it can feel overwhelming. Today we're going to talk through a streamlined, focused plan that works and will get you results!

EPISODE RECAP

• It's important to have a plan and a flexible structure (3:13)
• Marketing = Sales (3:41)
• I have a simple way of focusing our marketing. Step one is to pick one social platform (5:54)
• The next step is to pick one web shop (13:03)
• The third piece is email marketing (16:50)
• How do we build all this into a plan? (19:20)
• Create a launch activity for each quarter (20:53)
• What are you going to do for the next quarter? (28:40)

RESOURCES

Affirmations Course

Jewellers Academy Website

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Our guest today is Stephen M Goldsmith - a master polisher with a popular book on the topic. He has worked with some incredible people and we'll talk all about his experience. We will also talk about polishing techniques and hear some of the common mistakes to correct. Stephen has more than fifty years' experience and he loves sharing it with the next generation of jewellers and polishers.

EPISODE RECAP

• Thank you for joining us today! (2:03)
• The difference between a good piece and a professionally finished piece makes all the difference (4:50)
• What is the biggest mistake jewellers make when it comes to polishing and finishing? (6:10)
• What is your job now? (16:14)
• What projects that you've worked on throughout your career have really stood out to you? (20:10)
• I wanted to ask your feelings on barrel polishes (27:14)
• I've not heard of that, what is menzerna? (34:40)
• It seems like you love this and you're passionate about it (39:04)
• What was it like working for Theo Fennell? (42:54)
• Have you polished the Queens' crown? (44:10)
• What's next for you? (45:21)

RESOURCES

Polishing and Finishing for Jewellers and Silversmith

Stephen Goldsmith Instagram

Gold Polishing Guru

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This week on the podcast I'm sharing some thoughts on advice on what to name your jewellery business. This is a question that comes up frequently and some jewellers can get stuck in indecision so here are some tips to help you

EPISODE RECAP

• Whilst your name is super important, you can change it! (1:35)

• The most important part is to focus on your customer (2:03)

• Pick a name you can grow with (3:48)

• It should be easy to remember and easy to spell (4:34)

• The name should not be too long (6:02)

• Check that the URL is available (7:35)

• Check the social handles (10:20)

• Give yourself a deadline (11:12)

• Consider your brand and personality as a whole (13:18)

• Thoughts on using your own name (14:34)

RESOURCES

Affirmations Course

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Today I'm sharing the content from a new mini-course on how to shift your mindset. It comes with a 21-day challenge to use affirmations to create positive change. I have use affirmations a lot in my work. They are proven to be effective and have certainly worked for me and I'm excited to share them with you

EPISODE RECAP

• Today is a little bit different. I'm going to share the audio from this mini-course with you (3:18)
• If you're not familiar with affirmations, here's what they are (5:39)
• We all have affirmations in our head all the time. There are things you can do to become more aware of them (7:16)
• The first thing I want you to do is pick 5 statements you believe in each area of your life (8:14)
• Once you have your list, write 3-5 positive statements next to each neutral/negative statement (12:17)
• You should now have a long list of positive affirmations. Now we need to hear them every day, twice a day. Aim to listen to them 3 times a day for the next 21 days (14:20)
• This is how I do it (16:01)
• I want to add a couple affirmations that I believe everyone should have on their list (17:35)

RESOURCES

Affirmations Course

Do join our affirmations course for free on the link above to get your workbook and three bonus audio meditations - daily affirmations for creativity, daily affirmations for prosperity/money and daily affirmations to start your day right

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This week on the podcast I'm joined by Anna C Campbell. I don't know about you, but I know it's good to invest in myself - though sometimes that comes with some guilt. We want to be able to grow and let go of that negativity. Anna is our community manager at Jewellers Academy and has trained in psychology as well as jewellery making. She has a wealth of knowledge and we hope you join us to discuss this important issue.

EPISODE RECAP

• What are the ways you've invested in yourself and did you have guilt about it? What happened when you pushed past it? (2:16)

• 1. To broaden your options (6:19)

• When you do something like this, do you share it with people? (8:43)

• 2. To find a new path (10:17)

• What would you say to someone who feels like they need permission to make a big decision? (15:41)

• 3. To find your tribe (17:38)

• 4. To boost your health and wellbeing (22:22)

• 5. To send a message to yourself (27:57)

• Bonus: unexpected reasons (39:26)

• Final thoughts (42:57)

About Anna C Campbell Anna is a Mindset and Business Coach working with women solopreneurs who are brilliant employees but stall out when working for themselves. www.annaccampbell.com @annaccampbell on Instagram

RESOURCES

Anna Campbell Instagram

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We are joined by Karen Young, who is back on the podcast to talk about a very important topic - What do we do as jewellers now that Brexit has happened? This topic can be overwhelming but we are here today to give some guidance. New legislation can be a little scary but things always settle down and we can figure it out together.

EPISODE RECAP

• What does Brexit mean for jewellers at a high level? (2:32)
• So this is a change for anyone in the EU or the UK (or anyone selling into the EU or UK)? (7:35)
• If anyone is overwhelmed is it ok to not sell to the EU for a bit? (9:29)
• We want to put information about this in our terms and conditions and where else? (14:30)
• So we've made the decision to sell to the EU - what do we need to do to ship our jewellery? (15:59)
• What do you communicate with your customers about this? (21:35)
• Tell us about the Statement of Origin form (23:22)
• Does that form need to be filled out with every order? (28:58)
• How do we provide evidence of the origin? (30:33)
• Any final tips for posting parcels to the EU countries? (32:41)

RESOURCES

Brexit Guide For Jewellers Blog Post

Get an EORI Number

VAT Registration

Form CN22

Form CN23

Statement of Origin Text

Get Proof of Origin For Your Goods

Karen Young Photography Instagram

Karen Young Jewellery Instagram

Karen Young Jewellery

Karen Young Photography

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Sarah Wilson is one of our students in the Diploma in Silver Jewellery. She is joining us today to talk about her jewellery business and what it's like being a student in the Diploma. She makes lovely jewellery inspired by nature and we're glad to have her join us for this conversation!

EPISODE RECAP

• How did you get involved in jewellery making? (1:55)
• You taught yourself at the beginning, how did you decide to join the Diploma? (5:31)
• What elements of the course were you most excited about when you started? (11:57)
• What are your thoughts on the videos each week? (14:31)
• Who is your mentor in the course? (16:06)
• Let's talk about money - how did you manage to pay for the course? (20:23)
• What are you most looking forward to in the next two terms? (24:40)
• Can you share about your business and your plans for the next year? (27:19)
• What would you say to anyone who is thinking of joining the Diploma? (32:18)

RESOURCES

Diploma in Silvery Jewellery

Spindrift Silver Instagram

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