So many times we go on social media because we want to feel something – happiness, excitement or feeling supported are some common ones. We’ve all known that feeling of finding a reel so funny we just have to send it to someone! So, how could you start incorporating emotional triggers into your own and your clients’ content, to help kickstart more engagement?

In this episode, we’re chatting about:

• What emotional triggers are (and what emotions count?)
• Which types of businesses will suit content that triggers emotions
• How to find out which emotions you should target for your audience
• Should you follow trends or give them a miss?

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsors - Constant Contact

www.constantcontact.com

Check out Constant Contact

We love a good time saving tool – bonus points if it’s free! The one we’re talking about today is one that we use pretty much all day, every day, and if you aren’t using it, chances are you’re wasting a lot of time when carrying out work for your clients.

We don’t want to spoil the surprise as to which tool it is, so you’ll have to tune in now if you’re ready to take back some time and energy in your business!

In this episode, we’re chatting about:

• Why we love this tool and use it almost all day, every day!
• Our favourite features in this tool and we use them
• Ideas of how you can use this tool with your clients
• How we’re going to be integrating it into the toolkit

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsors Constant Contact

www.constantcontact.com

Check out Constant Contact

Social media has changed so much in the last few years, to the point that social media management is almost an entirely different role to what it used to be! That’s why in our opinion, we’re finally entering the era where it’s going to be seen as a premium, luxury service that commands a four figure price tag. What can you do then, if four figures is a world away from what you’re charging right now? Grab your headphones – and let’s start planning out what you need to do to get to that point in 2025.

In this episode, we’re chatting about:

• What we think social media management is going to look like in 2025
• How you can create a better client experience to win over your clients instantly
• Why you need to set clear expectations with your client right out of the gate
• How you can find clients who are ready to pay you four figures per month

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsor - Constant Contact

www.constantcontact.com

Check out Constant Contact

As an employee, you’re basically told, “here’s how much money you can have” and you’re left to see whether it will go far enough to buy and do everything you want. As a freelancer – you can work backwards! Plan out the dream holiday, house extension and whatever else – then work out what you need to make. In today’s episode, we’re diving into how you can actually make the amount you need to, so that you can prioritise your life and everything in it, over your work. Let’s shake off those employee mindsets! 

In this episode, we’re chatting about:

• Our approach to spending money and why a life-first method suits freelancers so much more
• Getting started with planning out your goals and plans for next year
• Working out what investments you might need to make in your business to make it work better for you
• Figuring out how you can make more money without just working more

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsors - Constant Contact

www.constantcontact.com

Check out Constant Contact

Do you remember why you started your business? No? Here’s the episode for you! Your “why” should shape every decision you make in your business (including turning down that client who wants a million calls a month), because it’s just that – YOUR business. You’re no one’s employee and you can do whatever you like. But if you’ve lost sight of why you started, and have ended up running a business you’re falling out of love with, maybe it’s time you sat down and got yourself realigned (and not in a “woo” way. Just a normal way). 

In this episode, we’re chatting about:

• What each of our “whys” are and how they’ve slightly changed over the years as we’ve changed
• Benefits of freelancing vs being an employee (and a reminder that you aren’t an employee of your clients as a freelancer!)
• Getting your business aligned with what you actually want and your interests
• How you can share parts of your “why” with your audience to create connections

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsors Constant Contact

www.constantcontact.com

Check out Constant Contact

You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it’s working brilliantly and even more importantly – ways that you can implement this into your business too, to bring new clients flooding your way! 

In this episode, we’re chatting about:

• Why we wanted to find a way to bring you with us on the journey of revamping the Social Media Managers’ Toolkit
• Everything we considered using instead and why we settled on a Google Doc
• Ways that you could implement real-time Google Docs into your business
• How we’ve structured the Google Doc to make it fun, interactive and get us waitlist sign ups too!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsor - Constant Contact

www.constantcontact.com

Check out Constant Contact

Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don’t bloody make sense, we’re honestly sick of it all and used this episode as a good excuse for a rant. There’s so much we want to leave behind us in 2024, but also a few things that we’ve really enjoyed this year that we hope to see more of in 2025, so don’t worry, it’s not all doom and gloom. You’ll want to pop the kettle on and buckle in for this one!

In this episode, we’re chatting about:

• Our top icks we’ve seen on social media in 2024 that we definitely don’t want to see in 2025
• Going in on faceless marketers and why we hope the whole MRR thing dies a death
• Getting on our high horses about banner posts
• Speaking of horses – why we personally want to see more horses and alligators in 2025 🐴🐊 and how you can apply that to your content (no, we haven’t gone mad, promise)
• …and so much more – there’s been a lot of icks this year!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsors - Constant Contact

www.constantcontact.com

Check out Constant Contact

You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re in luck – we think there’s a number of different times that work well for a price increase, so there’s probably one coming up soon. In this episode, we’re sharing our favourite times to talk prices with clients and reassuring you that it’s absolutely fine to put your prices up, even if everything else is getting more expensive too. Especially if everything else is more expensive, in fact! So, you know the drill – notebook out, headphones in, it’s time to start planning your price increase!

In this episode, we’re chatting about:

• Identifying key moments in a calendar year when you might like to raise your prices
• The best time to start thinking about a new year’s price rise
• Examples of situations where a client’s deliverables have changed and why you should adjust your pricing
• How you could include a mandatory price review clause into your contract

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We’re diving into all things pre-qualifying and perfecting your show-up in today’s episode!

In this episode, we’re chatting about:

• Finding out your base rates so you’re never losing money
• How to get a budget out of your lead and not quoting them a set package price
• Different questions you can ask to pre-qualify your leads
• Making sure you’re showing up as a service provider worth paying top dollar for

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t know whether you can raise your prices, having any sort of money problems isn’t a good feeling. We want you to feel empowered to change your ways to be able to grow your business and treat yourself to that new iPhone! (If you want to, of course. Other smart phones are available!)

In this episode, we’re chatting about:

• The obvious money mistake and why we’re skipping straight over it!
• Why preparation and planning should become your best friends
• Keeping a float in your bank account – and which bank account you need
• All things pricing, including handling price increases and what do to if a client asks you to do extra work

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.