We had the worst discovery call ever. And we really mean that.

We don’t want to spoil any of the fun that is to come in the episode, but it’s almost like they had a tick list of how to do a discovery call badly and were determined to hit every point. And the fun didn’t stop after the discovery call! Oh no – this one’s a real wild ride. Most importantly though, we’re sharing how you can avoid all of these mistakes to make your discovery calls absolutely perfect.

In this episode, we’re chatting about:

• Why this call was so bad
• How to ask good questions (or any questions, even)
• Why it’s important to deliver things you promise to
• Being polite on phone calls

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Think that because you’ve created your lead magnet, you can dust your hands off and announce “my work here is done!”?

Sorry – there’s definitely more we can do here! But, it’ll make you money in the long run, so we’re sure you won’t mind popping this all back on your to-do list. There’s 3 things we think you can do to optimise your whole funnel, from your lead magnet itself right down to when someone finally buys from your business. And it’s a quick episode, so you’ll be able to get cracking in no time!

In this episode, we’re chatting about:

• How to optimise your most-opened email (and which one it is!)
• Upselling and why it doesn’t have to feel sleazy or sales-y
• What you can do to your email marketing funnel to ensure your lead magnet actually makes you money
• How you can take a shortcut and create your lead magnet and funnel – stress-free!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

This is a bonus episode! We're coming in unedited and raw to talk about the latest Instagram features because there's a huge curveball no one saw coming and almost no one is talking about!

Find out what that is and hear how we'll be strategically using these new features!

Drop into our DMs with your thoughts too!

Boosting a post might seem like an easy way to get results instead of having to create dedicated ad campaigns… but is it a total waste of time and money?

In today’s episode, we’re breaking down the pros and cons of boosting posts, how you can use them strategically and whether you should be helping your clients to boost, too!

In this episode, we’re chatting about:

• What boosted posts are and how they’re different from normal ads
• When you could try boosting a post and when to avoid it
• Boosting client posts and how to set expectations with them
• Why you should only boost posts that are doing well (and ignore Meta’s thoughts on which ones that is!)

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Expenses – they don’t have to be complicated! You’re probably already spending money on the 6 things we’re discussing in today’s episode, but haven’t realised they count as business expenses, so it’s time to change that.

From The Social Media Managers’ Toolkit, to your phone bill (yes really), there might be some things on this list that you weren’t expecting to see. Tune in now to reduce your tax bill!

In this episode, we’re chatting about:

• Why you want to expense as much as you can afford
• How you can easily keep track of your expenses
• What you need to bear in mind when working out if something can be expensed
• Ideas of things you use daily that you should be able to expense as a social media manager

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

It’s not just Instagram that lets you pin posts now – so whatever platform you’re on, how can you strategically decide what posts would be best to highlight at the top of your page?

Whatever you do – don’t just stick your best performing posts up there and hope for the best. You need to be thinking through the three content types you should be creating, and consider what’s going on in your business right now. 

In this episode, we’re chatting about:

• Why the most important thing is to be strategic and not just pin your highest performing posts
• The three types of content that you need to create and pin
• What we currently have pinned and why we often like to change it up

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Content ideas sometimes feel really hard to come by, especially if you’re in a bit of a rut. If you’re fed up with getting stuck down Instagram rabbit holes, or Google giving you next to nothing, today’s episode is for you. These four places you can look for new content ideas are actually genius – so you’ll be full to the brim with exciting ideas soon enough. And if you find you’ve got too many and don’t know where to begin – we’re covering that too! Hit play now to learn our secret content locations, just don’t tell too many others 🤫

In this episode, we’re chatting about:

• How Google’s built in features can give you content ideas
• Using TikTok for content ideas (even if you aren’t marketing there!)
• What to look for in reviews and testimonials, even from competitors
• How to know what you should focus on in your analytics to get great content ideas

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Don’t switch off just yet! Legal stuff might not be the most fun thing in the world – but it’s certainly incredibly important. After all, no one wants to be fined or worse – sued!

In today’s episode, we’re sharing three critical ways (none of which are very complicated!) that you can protect your business legally as a freelancer. There’s a high chance you aren’t doing all three yet, so ask yourself – can you afford to give this one a miss?

In this episode, we’re chatting about:

• Business insurance and why it’s a must-have
• Why you are a data processor even though you probably think you aren’t
• Two things you need on your website to make sure you’re legally compliant
• How you can protect yourself when working with clients or making sales to customers

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Your website has a job to do for you and your business – and it’s not just to sit there looking nice! We want our websites to do a lot of the heavy lifting for us, and help us to sign those dream clients easily.

So, in this episode, we’re breaking down the 8 essential things every social media manager needs to make sure are featured on their website. Let’s start to turn away time-wasters, build trust with our potential clients and create a one-stop-shop for anyone who’s interested in working with us.

We’re still missing one thing on the list – tune in to find out which!

In this episode, we’re chatting about:

• One big feature you need on your website that will save you time & get you clients easier – if you only do one thing, do this!
• Where you should put your case studies & testimonials on your site
• Why blogs are still a thing!
• The one big mistake so many social media managers make on their website (so you can go and fix it right now!)

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Atomicon is done and dusted for another year, and we wanted to record a little debrief episode about how it went this year, who our favourite speaker was, and common themes we noticed running through a lot of the talks.

We’re also chatting about what you could do to make the most of the event if you decide to come next year (you really should!) and we don’t just mean going to as many talks as possible. Tune in to hear our thoughts on the best small business event there is!

In this episode, we’re chatting about:

• Why we’re such big fans of Andrew & Pete’s Atomicon
• Who our favourite speaker was
• What we think you could do to have a great Atomicon next year 
• Themes we noticed in common throughout some talks (including ours!)

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.