Speaking your mind on social media: it’s a big topic. From trolls on X telling you “you’re wrong”, to Instagram stories of people sharing screenshots taken out-of-context, sometimes it just doesn’t feel safe to say what you think. But we wouldn’t be The Two Lauras if we didn’t have our own opinions! So, what do we really think about whether you should share any potentially spicy controversial opinions on the internet? Or should they be reserved for ranting to your friends down the pub? Hit play now and hear what we really think!

In this episode, we’re chatting about:

• What’s prompted us to start thinking about sharing controversial content on social media
• Considerations you ought to have before your air anything controversial
• The good and bad things that can come from sharing your opinions
• What you can do to share your opinions in the best possible way (read: not piss anyone off)

Check out the full show notes here!

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Our recent business retreat in London – why did we do this, over just having yet another Zoom call with each other? What did we get done, what would we do differently next time, and how much food did we eat? (*cough* lots)

From planning out our email marketing, to outlining our Atomicon talk (yes, really!!) and filming reels that had no sound (again, yes, really!!), we’re letting you in behind the scenes of our break away from the business, to talk about the business. We’re also sharing our tips of how you can plan out your own, whether that’s in a swanky hotel with a spa, or in your local coffee shop for a few hours. One thing’s for sure – you need to book one in your calendar now!

In this episode, we’re chatting about:

• Business retreats and what we got up to on our recent one in London
• Why you need to book one into your own calendar now and why it doesn’t need to cost a lot of money or take a lot of time
• Our top tips for planning out your own business break so you can actually move forward in your business in a productive, efficient way!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Ever had a product catch your eye on somewhere like Instagram, but life got in the way before you could hit ‘buy’? You’re not alone – 92% of website viewers don’t purchase the first time they see something. The smartest businesses make sure they don’t lose those almost-customers, though! So how do they get them to come back?

If you’re a social media manager, this one strategy could help your clients stop leaving money on the table, and boost your own income, too – it’s a win-win all round!

In this episode, we’re chatting about:

• What this powerful strategy is (and why it works so well)
• Why you and your clients are losing tonnes of money by ignoring it
• The biggest mistakes people make when using this strategy
• How to master it and add it to your service offerings

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you don’t believe us when we say that content ideas are everywhere you look, chances are you’re not doing enough “social listening”. “What the heck is social listening?”, we hear you cry. Well, it’s more than just having notifications switched on for when your client gets mentioned anywhere. There’s loads more you can do, loads of tools that can help you out, and best of all – doing more social listening means better content, so you’ll be on your way to charging four figures per month in no time. You’re going to learn tonnes in this episode – so get your notebook out!

In this episode, we’re chatting about:

• The two types of social listening
• Why you really need to be doing social listening (and how it can help you charge the big bucks)
• Where to look and tools you can use to automate some of the process
• How to actually take action and make your clients’ content better

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly because you’re self employed – let’s ditch that employee mentality – but secondly because there is just so much outside of your control as a freelance social media manager. What if Instagram goes down? What if the client’s website breaks? What do you do then, if your client wants to set key performance indicators (KPIs) with you, and how can you make sure they’re happy with your performance without setting these types of goals?

In today’s episode, we’re sharing how you can get on the same page with your clients and ensure they feel confident in the work you’re carrying out for their business.

In this episode, we’re chatting about:

• Why freelancers shouldn’t create performance-based goals with clients
• What you can do to create focal points for your work with your clients
• How you can using testing and data to influence your future strategies
• Using KPIs in your own business
• What to do if a client tries to insist on setting performance-based goals with you

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

The great thing about being a social media manager is that you can work with whoever you want, wherever they are in the world. But, what if you really want to work with local businesses instead? In today’s episode, we’re sharing with you 12 different things you can try in order to attract companies in your area. And if you don’t want to work with local clients (and you share Laura Moore’s fear of bumping into them in Tesco), don’t forget you may one day work with a client who wants to attract local businesses. So tune in and soak up all that knowledge!

And don’t worry about getting your notebook out for this one – we’ve linked a handy blog post of all the tips below.

In this episode, we’re chatting about:

• Optimising your online accounts and website for locals looking for what you offer
• Ideas for reaching local businesses offline
• Features on social media platforms you can utilise to get new local leads
• Content ideas that will attract local businesses
• And more!

Check out the full blog post here!

Connect with us

• Get on the waitlist for the Ads Manager Academy!
• Choose One of Our Freebies!
• Drop Into Our DMs on Instagram
• Join Us on Threads
• Come Pin with Us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you were at our recent roundtable discussion, you’ll know that there was a lot of talk about why freelancers don’t feel they can charge four figures per month with their clients. If you feel like you can’t yet either, you’re definitely not alone. And if you weren’t there, don’t worry – that’s what this podcast episode is for! Today, we’re recapping the roundtable call and chatting about three shifts you can make in order to confidently send out your invoices for £1000 per month – or even higher!

In this episode, we’re chatting about:

• Why we hosted our recent roundtable discussion
• How you could sell your services by hosting your own roundtable
• What sort of things we discussed on the call, like why people went freelance and why people feel underconfident
• Three things you can work towards shifting to start charging your clients more, with confidence

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

“Just following up!”

“Circling back with you, Laura!”

“Checking in for the 12th time, Laura?”

How do these phrases make you feel? Sick, right? Don’t worry, we’re not asking you to send messages like this to your potential clients. But we do have seven great ways that you can stay in the front of your leads’ minds, so that when they finally are ready to hire a social media manager, you can bet it’s going to be you.

In this episode, we’re chatting about:

• Why you shouldn’t assume that because someone isn’t ready to buy just now, they never will be
• How you can engage with potential clients to keep them warm
• Why we love tech like email automations and retargeting ads to do a lot of the work for us
• Where you can find a great lead tracker that will help you to stay organised and implement these strategies

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and drop us a DM on your preferred platform by searching for @thetwolauras.

Uh oh, Mosseri’s got his cardigan on so that means we’re being bombarded with new, unnecessary Instagram features… right?

Wrong! We’re loving Trial Reels, and in today’s episode we’re sharing all about why you should love them too. Whether it’s for yourself or your client, there’s no need to spend time agonising over which trending audio to use, or which B-roll goes best with the text. Just try both!

So, if you haven’t yet tried out your first Trial Reel – listen to this episode, then get over to Instagram and create a few! We think you’ll be surprised how well this feature works for business owners.

In this episode, we’re chatting about:

• What Trial Reels are and the main features you need to know about
• Why you should definitely be using this tool (especially as it’s finally one for business owners!)
• The main things we’ve been doing when trying out Trial Reels
• What sort of things you can test on Trial Reels
• How to test client content on Trial Reels

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so drop us a DM on your preferred platform by searching for @thetwolauras.

Feeling totally resentful of all those clients you accepted a few months ago that couldn’t actually afford your fee? Can’t see a way to make more money while working less? Obviously, we’re here to help you out, because you should be running a business you love, not having it run you into the ground.

Or, are all the leads coming your way just too low-budget but you don’t feel you can say no to them? What if there was a way to reject them that didn’t feel awkward, and meant that you could actually save your time for those clients who are much higher paying?

This all sounds good, right? Tune into today’s episode to learn how to create your plan to move forwards and only accept the high-budget leads, without the awkwardness that comes from turning down the low-paying ones.

In this episode, we’re chatting about:

• The problem of taking on low-paying leads
• How to come up with an alternative offer for low-budget clients that isn’t monthly management
• Using automation to remove the awkwardness of turning down clients who can’t afford you
• Creating a plan to turn your low-paying clients into high-paying ones over time

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.