Expenses – they don’t have to be complicated! You’re probably already spending money on the 6 things we’re discussing in today’s episode, but haven’t realised they count as business expenses, so it’s time to change that.

From The Social Media Managers’ Toolkit, to your phone bill (yes really), there might be some things on this list that you weren’t expecting to see. Tune in now to reduce your tax bill!

In this episode, we’re chatting about:

• Why you want to expense as much as you can afford
• How you can easily keep track of your expenses
• What you need to bear in mind when working out if something can be expensed
• Ideas of things you use daily that you should be able to expense as a social media manager

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

It’s not just Instagram that lets you pin posts now – so whatever platform you’re on, how can you strategically decide what posts would be best to highlight at the top of your page?

Whatever you do – don’t just stick your best performing posts up there and hope for the best. You need to be thinking through the three content types you should be creating, and consider what’s going on in your business right now. 

In this episode, we’re chatting about:

• Why the most important thing is to be strategic and not just pin your highest performing posts
• The three types of content that you need to create and pin
• What we currently have pinned and why we often like to change it up

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Content ideas sometimes feel really hard to come by, especially if you’re in a bit of a rut. If you’re fed up with getting stuck down Instagram rabbit holes, or Google giving you next to nothing, today’s episode is for you. These four places you can look for new content ideas are actually genius – so you’ll be full to the brim with exciting ideas soon enough. And if you find you’ve got too many and don’t know where to begin – we’re covering that too! Hit play now to learn our secret content locations, just don’t tell too many others 🤫

In this episode, we’re chatting about:

• How Google’s built in features can give you content ideas
• Using TikTok for content ideas (even if you aren’t marketing there!)
• What to look for in reviews and testimonials, even from competitors
• How to know what you should focus on in your analytics to get great content ideas

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Don’t switch off just yet! Legal stuff might not be the most fun thing in the world – but it’s certainly incredibly important. After all, no one wants to be fined or worse – sued!

In today’s episode, we’re sharing three critical ways (none of which are very complicated!) that you can protect your business legally as a freelancer. There’s a high chance you aren’t doing all three yet, so ask yourself – can you afford to give this one a miss?

In this episode, we’re chatting about:

• Business insurance and why it’s a must-have
• Why you are a data processor even though you probably think you aren’t
• Two things you need on your website to make sure you’re legally compliant
• How you can protect yourself when working with clients or making sales to customers

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Your website has a job to do for you and your business – and it’s not just to sit there looking nice! We want our websites to do a lot of the heavy lifting for us, and help us to sign those dream clients easily.

So, in this episode, we’re breaking down the 8 essential things every social media manager needs to make sure are featured on their website. Let’s start to turn away time-wasters, build trust with our potential clients and create a one-stop-shop for anyone who’s interested in working with us.

We’re still missing one thing on the list – tune in to find out which!

In this episode, we’re chatting about:

• One big feature you need on your website that will save you time & get you clients easier – if you only do one thing, do this!
• Where you should put your case studies & testimonials on your site
• Why blogs are still a thing!
• The one big mistake so many social media managers make on their website (so you can go and fix it right now!)

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Atomicon is done and dusted for another year, and we wanted to record a little debrief episode about how it went this year, who our favourite speaker was, and common themes we noticed running through a lot of the talks.

We’re also chatting about what you could do to make the most of the event if you decide to come next year (you really should!) and we don’t just mean going to as many talks as possible. Tune in to hear our thoughts on the best small business event there is!

In this episode, we’re chatting about:

• Why we’re such big fans of Andrew & Pete’s Atomicon
• Who our favourite speaker was
• What we think you could do to have a great Atomicon next year 
• Themes we noticed in common throughout some talks (including ours!)

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you think you need thousands of followers to run a successful social media management business and land your dream clients – we’re happy to say, you’re wrong!

In today’s episode, we’re sharing all about why your follower count doesn’t matter and where you can go to find your ideal clients if they aren’t finding you just yet. And we’re sharing why it’s still important for you to build your audience anyway. After all, every account starts with 0 followers – so make sure to keep posting all that amazing content you’ve been creating!

In this episode, we’re chatting about:

• Why your follower count isn’t an indicator of how good you are!
• Places you can proactively search for clients
• Easy ways to build relationships with your ideal clients
• Why you still need to work on growing your audience for the future!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Taking a break shouldn’t feel awkward – but we know it sometimes can feel that way when you let your clients know you won’t be around. From enforcing your boundaries around availability, to whether you need to reduce your invoice, to what you need in your crisis management document, we’re covering it all in today’s episode. 

Summer is coming, and if you want to relax in peace, this is the episode you need to listen to!

In this episode, we’re chatting about:

• What you need to have organised before telling your clients about your break
• Whether we think you should reduce your invoice when you’re on holiday (have a guess 👀🤣)
• Everything that needs to go in your crisis management document
• How you can handle those days when you do need to work but your kids are at home!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Summer is almost here and you want to take a break, right?! Whether you’re jetting off somewhere sunny, or the sofa is calling your name, you want to relax without worrying about anything business related. The difficulty is though – you want to have a business to come back to!

That’s where we come in – how can you get ahead with content for not just your clients’ businesses, but your own, too? Sounds like a lot of work!

It’s not, we promise. You just need to be organised and start thinking about it NOW!

In this episode, we’re chatting about:

• Why the key to enjoying your summer is getting started NOW
• Making sure your business is visible so you still have work when you come back
• What you need from your clients so you can get ahead
• Proper messaging and staying professional on social media
• Simple repurposing ideas to make creating more content easier

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If the words “Meta Pixel” and “Google Analytics” break you out in a cold sweat – firstly, go and grab a towel, and secondly – listen to this episode!

Tracking is such an important part of proving your worth to clients, so you need to understand why and how to implement it as part of your strategy. It really doesn’t have to be complicated, but it’s going to have such a big impact on your clients’ businesses. And even if you don’t want to run ads, you’ll want to install these trackers anyway. We promise!

So, come and join us in today’s episode and take the time to learn how to use these tools!

In this episode, we’re chatting about:

• Which two tools you need to set up (even if you don’t want to run ads)
• Why tracking could mean your clients keep you for longer
• Who should handle the technical side of things
• How to stay compliant with things like GDPR

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.