In this episode, Jimmy Purdy and Greg Rainville emphasize the need for job satisfaction and a role change if not respected at work. Greg shares his experiences on the non-linear nature of progress in marketing strategies and the importance of adapting them to client needs. They also delve into Greg's travels across the country, encountering both modern and traditional repair shops, highlighting the industry's resistance to change.

00:00 The Owner sang on the microphone, wild night in Ogden.
06:28 Traveled to Providence, stayed in hotel.
15:59 Developing communication platform for car diagnostics, challenges.
19:39 Auto repair professionals find comfort in like-minded individuals.
22:45 Questioning the importance of marketing; advocating simplicity.
30:06 Industry insiders feel isolated from a broader perspective.
34:30 Selling software to shop owner: challenging elevator pitch.
40:15 Transitioning between construction fields is relatively easy.
45:35 Proud of growth, more work ahead.
52:23 Excited shop visit, investment in design research.
57:28 Marketing team member tests industry trends effectively.
01:00:31 Startup founders learned shops neglect online listings.
01:04:42 Struggle with reaching a tipping point in growth.