Episode 57: Jobs to Be Done in Schools

What’s the difference between the job to be done by a Milky Way bar, and the job to be done by a Snickers bar? And what does that have to do with schools? As it turns out, a lot, according to Bob Moesta. The author, professor, innovator, and founder of the Re-Wired Group comes to New View EDU to outline how reframing our thinking about the jobs to be done by our schools can transform everything about the way we approach hiring, retention, admissions, and student engagement.

Guest: Bob Moesta

Resources, Transcript, and Expanded Show Notes

In This Episode:

• “What we don't realize is people have natural abilities that they're really, really good at, and they actually have things they suck at. And nine times out of 10, they tell people, oh, you got to get better at this thing because you suck at it. But when you make somebody better at creativity, you actually ruin them for the structure, which they're really good at. They're actually interdependent.” (8:21)
• “Nobody randomly shows up at a school and says, oh yeah, I want to join. I want to be part of your school. There's a set of causes behind it. But what happens is we ask them at a very pablum level, a very, oh, it's because of the facilities you have, your facilities are great. Or Oh my gosh, the teachers are so pedigree. It's like, but that's not why they're doing it. They're doing it because their child is falling behind. They're doing it because their child is literally not ready for the next level. They're doing it because they want their kids to have broader experiences. And so you start to realize, it's about their child and their relationship with their child that they're actually buying your school for.” (13:55)
• “The thing is, we can't predict the future without actually understanding the past. And so what happens is, we're literally asking them questions like, so what would you like in a new school? And it's like, they're just making it up. They don't know. And so part of this is why we talk, we start by talking to parents who already came, because they had to have the push, they had to have the pull, they had the anxieties, they made the trade-offs. Now I have a frame to understand, because for every one parent who made it, there's 10, 100, 1000 behind them who want to make it, but haven't figured it out.” (34:33)

Related Episodes: 36, 25, 24, 20, 18, 5, 1

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