Jordan Anderson's path to becoming a NASCAR team owner was anything but conventional. From pitching sponsors as a 12-year-old to selling his Super Late Model after being caught in the fallout of a series of bounced checks, Jordan shares the moments that kickstarted a racing career that began with one simple goal: making a single NASCAR Truck Series start. That one start turned into a full-time season, which ultimately led to the birth of Jordan Anderson Racing.

From handshake deals to changing engines in hotel parking lots, Jordan was willing to do whatever it took to survive. Along the way, he met his future business partner, John Bommarito, whose mentorship helped take the organization to the next level.

Jordan explains why he eventually stepped away from chasing his own driving dream, how he built an O'Reilly Series team from the ground up, and the business decisions that have helped the organization survive and grow into its current technical alliance with series powerhouse Richard Childress Racing. Jordan also reflects on buying scuff tires instead of attending driver introductions, balancing budgets while trying to stay competitive, developing young talent, and why fatherhood has changed the way he leads his team.

This episode of Business of Motorsports is packed with lessons on perseverance, leadership, and building something bigger than yourself.

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