Today I chat with top photographer, Joseph Rogero Mills, a client I first met back in 2023. I remember getting the inquiry and looking him up online. By all accounts, he was very successful:

- Lots of IG followers

- Published plenty of times

- Brides Top Photographer

- Stunning portfolio

- Gorgeous website

I was curious why he reached out.

When I did the discovery call to find out, I was even more confused. He was knowledgeable, articulate, friendly, and believed in his company, abilities and product. 

So what was up? Why did he need my help?

As we’ll talk about in the conversation, it was a minor tweak or two at critical points in the sales process. That was all. A little acupuncture needle at the right pressure point to change the entire buying experience.

You see, Joseph knows what he does well. How he helps his clients. Why those that book him absolutely adore their images. He has more conviction about what he calls his “ethos” than most wedding pros I know.

And that’s led to his success. I simply helped him translate it differently to different couples when they inquired.

Listen in on our conversation to hear more about Joseph’s journey as a business owner, which has proven to be an intense experience of self-reflection and personal discovery.