What happens when you go against the consensus and challenge commonly held beliefs in your industry? One of the world's most prolific and accomplished ghostwriters tells us about the power of being "so good they call you fake." From metabolic health to cultivating organic haters for your brand, we explore how breaking barriers and going against the grain can lead to extraordinary results.

In this deep dive into ghostwriting, Joshua shares the unique insights he's gained working with experts across various industries. We discuss techniques he uses to produce spectacular outcomes, like Phil's own book. We also touch on the importance of designing systems that help experts become authors and authorities in their fields.

This episode uncovers the power of challenging beliefs, going against the consensus, and being unapologetically outstanding in your field.  Discover how Joshua Lisec’s ghostwriting journey has shaped his perspective on the world and how he helps to break down barriers for his clients, one book at a time.

Quick Guide:
01:04 Introduction
06:30 Achieving Success by Going Against Consensus
17:49 A long-form self-hypnosis script
22:02 Joshua's ghostwriting journey
39:23 Belief Systems and Concrete Outcomes
43:07 The many versions of the truth
48:59 Ghostwriting and Navigating Information Environment

Get to know our guest:
Joshua Lisec, the ghostwriter of Stay Off My Operating Table, has been in this career for more than 10 years. He uses his knowledge to help field experts in becoming recognized as the authority in their fields.

"And so, what must first be destroyed Is the assumption, the misconception, the myth, that institutions overseeing healthcare Medicine, have the best interest of the individual in mind. And I like to say that that's changed. And the way that I say that is it used to be, first do no harm. Now it's first do get paid. And that system of incentives, people don't quite realize it, the consumer doesn't realize yet. So, what your book does, Phil, Stay Off My Operating Table, starts with beliefs that need to be replaced." - Joshua Lisec

Connect with him:
Website: https://lisecghostwriting.com/
Twitter: https://twitter.com/JoshuaLisec
Book: So Good They'll Call You Fake : https://lisecghostwriting.com/book/

Episode snippets:
04:13 - 05:09 - So good, they call you a quack
09:58 - 11:36 - Changing the beliefs
19:18 - 20:09 - A good book changes beliefs
23:00 - 24:42 - How ghostwriting works
45:49 - 47:10 - What we do is relative to where we are at the moment
53:58 - 54:57 - To be the person others will pay attention to

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Order at Amazon: Stay Off My Kitchen Table 

Like what you hear? Head over to IFixHearts.com/book to grab a copy of my book, Stay Off My Operating Table. 

Ready to go deeper? Talk to someone from my team at IFixHearts.com/talk.

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Learn More:

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• Dr. Ovadia's website: Ovadia Heart Health

Theme Song : Rage Against
Written & Performed by Logan Gritton & Colin Gailey
(c) 2016 Mercury Retro Recordings

Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from Dr. Philip Ovadia.