JT Service is the Founder of Soul Focus Sports and Run Local Events.

In this conversation JT shares some stories from representing Dean Karnazes in the mid 2000s, his philosophy around event management and experiential marketing in the running world, and all sorts of thoughts around media, fandom and growing the trail running community.

Timestamps:

• (3:35) - representing Dean Karnazes
• (15:45) - the long tail of professional running
• (23:08) - managing innovation versus tradition in events
• (36:12) - more event management, growth discussion
• (48:06) - whether trail running is ready for Netflix
• (55:26) - assuming more leadership, responsibility in the community
• (60:26) - miscellaneous questions

Discounts:

• Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
• HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Links:

• Soul Focus Sports
• Connect with JT on LinkedIn or email ([email protected])
• White Mountains Endurance Races
• 2023 Aravaipa (NE Region) Racing Team Application

Additional Episodes You May Enjoy:

• #215 - Abby Levene | Trail Running Media Reflections
• #214 - Doug Mayer | The Inside Story of UTMB
• #213 - Matt Feldhake | Cocodona 250 Reflections, Aravaipa Running, Livestreaming Trail Races
• #204 - Brian Metzler | Trail Running Journalism, Sports Marketing Changes, UTMB Evolution
• #184 - Fred Abramowitz - Run Rabbit Run | Casual Ultrarunning Fans, Prize Money, Sponsorship Blueprint

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