Ruth Bass, MS, CCC-SLP started her career as a speech-language pathologist later in life. After working for another company, she decided to branch out on her own. Ruth started her pediatric private practice, Island Therapies with the intention of remaining small on purpose. In this episode, we talk about how to keep things simple but profitable and her perspective on taking things back to the basics. She talks about going at your own pace and doing what you want as a private practice owner. Ruth and I explore some of the best marketing strategies she’s uncovered over the years that have led to client referrals and how she makes the most out of referrals.

Here's what we discuss:

• Her reasoning behind why she’s wanted to stay a small practice
• Her advice on asking for help and hiring for the things you aren’t good at
• Ruth’s tips for someone thinking about going down the road of private practice
• How she feels about starting small and taking baby steps
• How Ruth uses the concept of friend-raising to get more client referrals

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