One of the most popular episodes of The Wedding Business Solutions Podcast is “The Difference Between Branding and Your Brand.” In that episode I talked about how your brand is what people say about you after they’ve experienced what you do. That doesn’t mean that branding isn’t important, it’s just different than your brand. So, to complete the topic I invited my friend, and fellow WeddingPro Educator, Kaleigh Wiese to come on and discuss branding, which is her expertise. 

Kaleigh Wiese is an endless creator, visual branding educator, entrepreneur, and public speaker. She has worked her entire career helping creatives find their visual voice. Her focus remains on branding and providing resources + services to help small businesses share their companies uniqueness visually. She also is a longtime event business owner, founding Méldeen in 2008, a luxury event branding and paper goods company focused on designing unique touch-points throughout event experiences.

Through her work, she has been featured in The Huffington Post, The New York Times, Enterpreneur, Fortune, Martha Stewart Weddings, Grace Ormonde and has shared trends at Wedding Pro Workshops (The Knot & Wedding Wire), Wedding MBA, WIPA, ILEA and other niche creative workshops across the country offering tips for growing your business through visual marketing. In 2021, she continues her primary focus of sharing her message of strategic brand techniques across the country through one-on-one brand audits, online courses, free webinars and her membership community Brand Magic Society.

When she’s not on the go, you can find her at home in Austin, Texas experimenting in the kitchen, with a book in hand or boating with her husband, Michael, and their two rescue pups, Charlie and Jack.

For her free color theory guide, other design-focused resources and upcoming dates you can visit www.KaleighWiese.com

Social Handle: @gokaleigh: www.instagram.com/gokaleigh

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

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