Given the complex nature of marketing, how does a CMO make sure everyone in their team is moving in the same direction? Jason Rose, the Chief Marketing Officer at the data storage developer Pure Storage, relies on a mantra he learned while previously working at SAP from Bill McDermott, who was the CEO there at the time: “Keep the main thing the main thing.” Tune in to hear why oftentimes less is more when organizing a marketing strategy.

Tune in to learn:

• How Jason’s product marketing experience helps him in his current role (9:30)
• About the importance of simplification (18:55)
• About improving customer experience (29:30)
• What role AI is playing in marketing right now (39:55)

Mentions:

• “$800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization”
• “Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.