Yes - podcast advertising IS a form of Influencer Marketing and it is a lot easier to get into than you think.

Heather’s been in marketing for a couple of decades – and for the last five years has been specialising in podcast advertising at True Native Media. There she and her team connect brands with independent podcasters to create great stories and ultimately drive sales.

Frankly, I can’t think of anyone better to give us the 101 on podcast advertising!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers – both in size, and interest niche. He then took everything he learnt there to co-found influencer marketing agency Kynship – who focus on building a community of influencers for their clients – not just the transactions. We discuss what tactics are working for Cody's clients right now including - seeding, dark posts, white listings, UGC content, relationship building and much much more.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Angeley has had a fascinating career including time working for Amazon, Intuit Quickbooks, and GoDaddy! Throughout she’s been focused on helping companies and markets grow – especially through using research and customer insights. In fact, the company she now works for (Latana) are all about helping brands like all of you make better marketing decisions through the insights they deliver. We discuss what brand tracking is, how it's central to loyalty, where it fits into the customer journey too.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Michael is a Professor of Marketing in Haub School of Business at Saint Joseph’s University in Philadelphia, Marketing Consultant and Author of multiple excellent books on consumer behaviour including his latest bestseller “The New Chameleons: How to Connect with Consumers Who Defy Categorization”. We're exploring how to create 'true' loyalty with your customers.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Raul’s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they’ve built with their existing customers into a new customer acquisition channel!

Loyalty marketing isn’t just about customer retention – there’s also a LOT to be gained from encouraging your loyal customers to bring in new customers… so in this episode, we’re getting into referrals. What a good referral program looks like when you should set one up, and what incentives to use - plus a few more bits and pieces too!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

As head of marketing at LoyaltyLion, there’s not much Fiona Stevens doesn’t know about how brands are creating successful loyalty programs! So, quite frankly, we couldn’t run our first month on loyalty without getting Fiona on board! Hit play to find out WHY you need a loyalty program, WHAT it can do for you, WHEN you should add it to your marketing mix - and lots of clever ways to make it deliver what you need it to.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

In this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business.

Our 7 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business, despite all the crazy stuff that's going on right now.

Our experts include:

• Jessica Totillo Coster from the eCommerce Badassery Podcast
• 10,000 Customers' Lucy Bloomfield
• Digital Gearbox's Becky Hopkin
• Jon Tucker from Helpflow
• Matt Edmundson from the eCommerce Podcast
• Host of the Honest eCommerce Podcast Chase Clymer
• AND our host Chloe Thomas shares her advice too

Expect to listen to this episode twice!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Susan has been helping improve social media marketing for nearly 10 years, with experience across both B2B and B2C channels she’s got plenty of tips to share with us. Not least because right now Susan works at Tailwind – and Tailwind is ALL about making social media marketing easier AND bringing you more results. We get into content repurposing from all sorts of angles! Why? Because it's a technique that will help you improve your social media content AND save your time and energy.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Katie Wight is the founder of KW Content, a global content and social media marketing agency where for the last 4 years, she’s been focused on supporting purpose-driven brands. Before that she spent 5 years as Content Marketing Manager at various retailers. We're discussing a fool proof process for increasing your organic social media engagement levels (on any social media platform) - it all starts with a killer strategy, and then (of course) there's some optimisation! Lots of tips and practical advice in this episode.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Allison Scholes is an Instagram Coach who helps her clients build their Instagram presence through organic methods, focusing on making it both fun and easy! In this episode she's sharing her 3Cs and 3Vs approach to Instagram growth - it's super clever, and super easy to implement.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo