Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable.

Zero Party Data – what is it? How do you get it? Why do you need it? How do you use it?

I met today’s guest at an eCommerce conference run by the Shopify agency swanky– and he was so great at explaining all this – I had to get him on the show so you all could benefit too.

[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

We're ending the year with a marketing heavy hitter.... Marcus Foley is co-founder at Tommy who work with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumers attention.

Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb Bull, Coty (the group that includes brands such as Burberry, Adidas, and Gucci), and Disney.

That means that Marcus and his team are constantly pushing the boundaries of what digital PR, content marketing, and events look like, and he's come on the podcast to give us the insight on how we can create the marketing that's going to make the difference in 2022.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Tomasz Sadowski is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion rates, and create more customer-focused marketing. He's sharing brilliant tips based on all he and his team learn from looking across what's working for their customers. Prepare for a full on masterclass as we learn the latest tips on Collecting Reviews, Using Reviews to improve conversion rates, AND Using Reviews to improve your marketing performance.

UGC is super important for 2022 and beyond - so you really need to be deploying all Tomasz's advice.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Maria Soleil is an award-winning marketing consultant who helps purpose-driven businesses achieve growth and revenue with better marketing strategies and impactful content. She has almost 10 years of experience in marketing and communications roles across a variety of sectors including media, non-profit, B2B multinational, and travel. Maria is passionate about working with brands that value people and the planet as equally as profit.

We're discussing two BIG topics (1) how to give yourself the confidence to shout about the great things your business is doing with confidence (including the UK's new Green Claims Code legislation) and (2) what does it mean to be an ethical marketer.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Jon started his career directing award-winning TV at the BBC, and since 2005 has been helping brands leverage the power of video marketing via his agency Hurricane. He’s also the bestselling author of “Video Marketing” which is all about Creating Engaging Video Campaigns to Drive Brand Growth and Sales”, now in it’s second edition, and translated into 5 different languages!!

We're discussing how to create the video that will increase your sales, including what works at different stages of the funnel, where to start, how to set yourself up for success, AND why you shouldn't be investing in a big brand video.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Emma Schermer Tamir has been crafting the copy that turns browsers into buyers since 2014. At her agency ‘Marketing by Emma’ they help eCommerce brands by creating the perfect copy at every (and any point) that copy is required. With a particularly impressive track record in product pages. Listen to find out exactly how to make your product pages convert like crazy!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Rick Magennis has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media an affiliate and influencer marketing agency. Like me over the last few years, he’s seen the worlds of influencer marketing and affiliate marketing collide – often with fantastic consequences.

What can we learn from Affiliate Marketing to make our Influencer Marketing better - LOADS.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

6 years ago Jenny left the world of media and publishing to create the influencer marketing insights platform that the brilliant, big, fashion brands she was working with needed.

Wearisma is now a key part of the influencer marketing activity of brands as diverse as New Look, Ann Summers, Made.com, Michael Kors, Clarins and Hermes.

Working with such a variety of brands means Jenny and her team are at the cutting edge of how Influencer Marketing is evolving.

We're discussing

• the key criteria to consider when looking for new influencers,

we also get into:

• starting with your own customer base,
• avoiding tokenistic marketing,
• and the influencer pyramid.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Yes - podcast advertising IS a form of Influencer Marketing and it is a lot easier to get into than you think.

Heather’s been in marketing for a couple of decades – and for the last five years has been specialising in podcast advertising at True Native Media. There she and her team connect brands with independent podcasters to create great stories and ultimately drive sales.

Frankly, I can’t think of anyone better to give us the 101 on podcast advertising!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers – both in size, and interest niche. He then took everything he learnt there to co-found influencer marketing agency Kynship – who focus on building a community of influencers for their clients – not just the transactions. We discuss what tactics are working for Cody's clients right now including - seeding, dark posts, white listings, UGC content, relationship building and much much more.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy