Unpopular opinion - digital press can actually be MORE valuable than print press these days for interior designers. While being published in the pages of a glossy magazine can be the pinnacle of press for designers, I honestly question how much traffic is actually getting driven to the source. On today’s episode of The Interior Collective, we welcome Kelli Lamb, Editorial Director of Rue Magazine, as she walks us through the benefits of both print and digital press. We’ll then take it a step further and share the perfect publication pitch process, so you can handle your own PR, without the need for a publicist.

The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Kelli Lamb of Rue Magazine.