At the Cannes Lions Advertising Festival, top agencies and brands vie for awards and hustle to close deals. As this year’s event draws to a close, Autodesk’s CMO Dara Treseder returns to Rapid Response to share the insider buzz — from creator-love to a surge in sports content. Treseder also reveals the way lauded campaigns are utilizing AI, and how brands everywhere are navigating a politically and socially polarized market.

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