On this episode Jerry Merrick joins KT and Kellen to discuss how he community, education, and growth drives his business. Jerry also discusses how he differentiates himself in his market, and how his team has enabled him to get out of his own way. 

2:30 Intro to Jerry 

4:40 Building a business

9:05 Working on structure 

14:05 Rainmaker for the team

19:00 Next Level difference

Quotes:

“Next Level has given me an opportunity to create a growth strategy for myself.”

“I do loans that differentiates me from the market."

“Mortgages aren’t sexy, but they are essential.” 

“Our mantra is community, education, and growth.”

 “You have to find a way to differentiate yourself from every loan officer in your market.”

Key Takeaways:

Focusing on a niche can help you separate yourself from your competition. 

Try to stay away from the extremes of a one person band and a jack of all trades. 

You have to get out of your own way or you will be running in place. 

Know your customer, before you know your business. Have clarity. 

Show Links:

Strategy Call: www.NLStrategyCall.com  

LO Lifeline Event: https://nextlevello.com/loan-officer-lifeline/

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/