The following guest sits down with host Justin White:

•   Dario Medrano – Mortgage Broker, Home Field Lending


TikTok Is a Social Media Platform Mortgage Brokers Should Leverage to Grow Their Audience

Of all the social media platforms out there, there is arguably no greater opportunity for mortgage professionals than on TikTok. How can mortgage brokers tap into this fast-growing channel to boost their business? Tune into Episode #16 of Good. Better. Broker. as we talk with Dario Medrano, a mortgage broker with more than 20K followers on TikTok.

In this episode of the Good. Better. Broker. Podcast, you’ll learn how to embrace TikTok as an impactful and cost-effective marketing strategy.


In this episode, we discuss ...

•   1:53 – Why TikTok is Dario’s preferred social media platform
•   2:55 – Dario on the opportunity that exists for mortgage brokers on TikTok
•   3:07 – How Dario uses TikTok to recruit new team members
•   4:02 – How Dario gets leads from TikTok
•   4:57 – What kind of content to post on TikTok
•   6:07 – How you can differentiate yourself with behind-the-scenes content
•   6:53 – The importance of having conversations with followers
•   8:01 – TikTok as a form for lead generation
•   8:45 – How you can use TikTok to boost your other social channels
•   10:30 – Feedback Dario gets from real estate agents on TikTok
•   11:44 – Dario’s advice for getting started on TikTok
•   12:30 – Dario’s plans for the future of his social content


Resources Mentioned in This Episode:

TikTok


Show Contributor:

Dario Medrano

Connect on TikTok, Facebook, Instagram or LinkedIn

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn,  Instagram or Twitter


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