Lainey Graham, Senior Digital Editor and SEO Manager at Clemson University, delves into keyword research for storytelling. Rarely does SEO sit within the storytelling team, but at Clemson University, this alignment empowers diverse functions with support and education. This unique setup ensures that every storytelling initiative commences with keyword research, effectively uniting the institution's message with the specific demands of the intended audience. Today, Lainey discusses keyword research as a starting point for storytelling. Show Notes

Connect With: 

• Lainey Graham: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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