Kickoff Sessions

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Is there a secret method to building a loyal tribe?

To build a creator business, you don't need millions of followers or widespread fame.

Instead, you can actually make a decent living by cultivating a smaller group of highly dedicated supporters—your "1000 True Fans."

In this episode of Kickoff Sessions, we’re back with Louis Armstong and Tom Spark as they go deep on how to build your tribe and turn ‘1,000 True Fans’ into your greatest asset.

Discover how Louis transformed his life by going sober for 200 days, and how he now leads 120 people in the Creator Club with a focus on building genuine connections and delivering pure value. Tom adds his perspective on the power of emotional release, how many use substances to cope, and how to develop a healthier relationship with vices. 

We also dive into the reality of balancing business with personal well-being, discussing how responsibility in both realms can lead to deeper fulfillment and growth. 

With a raw, honest take on relationships, personal growth, and the long game of success, this conversation will inspire you to embrace vulnerability and focus on what truly matters—building a community that believes in you.


Tenplus delivers a potent blend of electrolytes crafted for peak hydration in tropical climates, combined with the power of Indonesian plant-based ingredients. The result? A hydration drink that is not only refreshing but also supercharges performance and speeds up recovery.

Get 10% off Tenplus: https://www.mytenplus.com/kickoff


Connect with Louis:
YouTube: https://www.youtube.com/louisarmstrong7
Instagram: https://www.instagram.com/louisarmstrong7

Connect with Tom
YouTube: https://www.youtube.com/@tomspark_

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1


(00:00) Preview and Intro
(02:41) Longevity in Content Creation
(05:39) Balancing Entertainment with Education
(07:27) Pricing Strategies and Scaling Up
(14:13) How to Build a Loyal Community
(18:26) Sales Processes and Handling Leads
(26:25) Using Rockstar Clients for Community Growth
(30:39) Improving Community Experience with Tech
(36:10) Evolving Business Models and New Offers
(42:44) Returning to Alcohol After Sobriety
(48:16) The Ibiza Aftermath
(50:48) Reflecting on the Ibiza Vlog
(53:09) Finding Balance in Casual Drinking
(55:26) The Emotional Role of Alcohol and Nicotine
(01:00:44) Taking Responsibility For Your Actions
(01:06:45) Managing Relationships and Business Growth
(01:15:41) Balancing Personal Growth and Relationships
(01:24:44) Leadership and Responsibility in Life and Business
(01:28:11) The Reality of Building a Community

Support the show

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Ever wonder why money doesn’t bring the happiness you expected? 

Dr. Daniel Crosby,  renowned psychologist and behavioral finance expert joins us on today’s episode of Kickoff Session to reveal the psychological traps that could be holding you back from achieving true wealth and happiness.

We dive deep into mental biases, how money influences our happiness, and how you can rewire your brain to make smarter financial decisions.

Daniel also offers actionable advice on how to break free from these destructive patterns and master the mental game of investing. We also explore the importance of mindset, discipline, and self-awareness in building not just financial success, but a fulfilling life.

Ready to stop sabotaging your financial future and start making decisions that lead to lasting wealth and happiness?

Hit that like button, subscribe for more life-changing insights, and share your thoughts or questions in the comments below!

Tenplus delivers a potent blend of electrolytes crafted for peak hydration in tropical climates, combined with the power of Indonesian plant-based ingredients. The result? A hydration drink that is not only refreshing but also supercharges performance and speeds up recovery.

Get 10% off Tenplus: mytenplus.com/kickoff


Connect with Daniel:
LinkedIn: https://www.linkedin.com/in/danielcrosby

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1

(00:00) Preview and Intro
(00:57) The Search for Money and Meaning in Life
(01:51) Link Between Genetics and Happiness
(04:09) Importance of Gratitude and Exercise
(06:24) Influence of Your Social Circle
(08:43) Predictors of Behavioral Patterns
(11:29) Money and Happiness: A Complex Relationship
(18:10) Defining Happiness: Reality vs. Expectations
(20:59) The PERMA Model
(28:46) Addressing Modern Challenges and Mental Health
(30:28) Being Rich Requires Being Weird?
(41:48) How to Own Your Outcomes
(56:56) The Psychology of Human Mind
(1:02:34) Final Thoughts and Conclusion

Support the show

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Ever wondered what it really takes to get to $100k/Month as an entrepreneur?

Wait until you hear Serge Gatari’s story.

Serge Gatari quit his 9-to-5 to pursue this dream and now runs a six-figure business with Clientacquisition.io. After struggling with course after course, Serge disrupted client acquisition, building systems that help companies scale with ease.

With over $600K+ in monthly revenue, Serge joins us on the latest episode of the Kickoff Session podcast  to reveal what it really takes to break through burnout in business and achieve exponential growth.

In this episode, Serge shows us how to fine tune your business model, embrace scalable systems, and leverage content to take your business to the next level. Serge also shares actionable insights on everything from building bullet proof client acquisition infrastructures to overcoming the mental hurdles that come with rapid growth of a business.

Ready to take your business to the next level?

Hit like, drop a comment, and subscribe for more insights from entrepreneurs like Serge.


Connect with Serge:
YouTube: https://www.youtube.com/@sergegatari
Instagram: https://www.instagram.com/sergegatari/

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1
X - https://x.com/darren_ks


(00:00) Preview and Intro
(03:25) Moving out of Rwanda to Canada 
(08:12) Starting the Agency: Serge’s First Steps
(12:40) Breaking Through Revenue Plateaus
(18:55) Challenges of Fast Business Growth
(24:04) Building and Releasing Client Acquisition Infrastructures
(30:15) Leveraging Technology and AI for Scaling
(36:12) Content Creation as a Growth Engine
(42:00) Data-Driven Decision Making in Business
(47:52) Mindset Shifts for Sustainable Success
(54:03) The Importance of Building a Team and Delegation
(1:02:30) Playing the Long Game 

Support the show

Want to be a guest on the podcast? Apply to appear on the show here: https://forms.gle/QKYmRmeogwtnSnyEA

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Think you’ve got what it takes to succeed in business?

Wait until you hear what Lou Antonio Matera went through.

Lou Antonio Matera is an e-commerce expert who turned a scrappy £10k startup into a six-figure success story and helps entrepreneurs build unstoppable brands.

With over $10M+ in online sales, Lou joins us on the latest episode of Kickoff sessions to break down what it really takes to build a business in 2024 and generate over $1M in revenue.

In this episode, discover how cultivating a winning mindset, embracing resourcefulness, and mastering the art of persistence can transform your business and life. Lou shares actionable insights on everything from validating ideas before launch to managing cash flow and staying driven when the odds are stacked against you.

Ready to level up your ecom business?

Hit like, drop a comment, and subscribe for more inspiring stories from entrepreneurs like Lou.


Tenplus delivers a potent blend of electrolytes crafted for peak hydration in tropical climates, combined with the power of Indonesian plant-based ingredients. The result? A hydration drink that is not only refreshing but also supercharges performance and speeds up recovery.

Get 10% off Tenplus: mytenplus.com/kickoff


Connect with Lou:
YouTube:https://www.youtube.com/@louantoniomatera
Instagram: https://www.instagram.com/louantoniomatera/


My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1
X - https://x.com/darren_ks


(00:00) Preview and Intro
(02:39) The Importance of Mindset in Business Success
(06:24) Growing Up in a Cult and Its Impact on Business
(09:18) Challenges of Strict Religious Upbringing
(14:03) Breaking Away from Religion and Developing Critical Thinking
(19:41) Pursuing Passion Despite Obstacles
(23:07) Applying Scientific Method to Business
(27:27) Early Business Struggles and Lessons Learned
(32:36) The Two-Year Journey of Product Development
(37:57) Pitching to Investors and Securing Funding
(41:04) The Impact of Scarcity on Creativity
(46:30) Strategic Partnerships and Scaling Businesses
(52:14) Understanding Unit Economics in E-commerce
(56:43) The Importance of Cash Flow Management
(01:02:25) Building a Sustainable Brand
(01:10:52) Leveraging Influencer Marketing
(01:18:15) Timing and Preparation for Success
(01:22:17) The Value of Repeatable Systems in Business
(01:25:00) Understanding Money Dials and Asymmetry
(01:33:09) Balancing Work and Personal Life as an Entrepreneur
(01:42:36) Lessons from Early Business Failures
(01:52:29) Moving to Bali and Achieving the Dream Lifestyle
(02:00:01) Networking and the Power of Mentorship

Support the show

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Is storytelling the ultimate business tool?

A simple story can transform your business and personal brand.

Today we’re sitting down with Matthew Dicks to discover the power of storytelling.

Matthew Dicks is an internationally bestselling author, columnist, blogger, podcaster, playwright, and teacher. A 59-time Moth StorySLAM champion and 9-time Moth GrandSLAM champion, Matthew teaches storytelling and public speaking to individuals, corporations, universities, entrepreneurs, religious institutions, and school districts around the world.

In this episode, discover how authentic, relatable stories can set you apart, build trust, and make your message unforgettable. Matthew shares practical tips on using vulnerability, strategic listening, and real-life moments to connect deeply with your audience. Plus, we explore why human creativity still beats AI in crafting stories that truly resonate.

Ready to elevate your storytelling game?

Hit like, drop a comment, and subscribe for more insights from experts like Matthew.


Connect with Matthew:
Website: https://matthewdicks.com/
LinkedIn: https://www.linkedin.com/in/matthew-dicks-84a95711/


My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1
X - https://x.com/darren_ks

(00:00)  Preview and Intro
(01:27) The Power of Storytelling
(03:31) Storytelling and Brain Chemistry
(06:26) The Impact of Personal Stories
(11:05) Authentic Origin Stories vs. Overdramatized Backstories
(12:43) The Power of Small, Relatable Moments
(17:21) Finding Relatable Stories in Big Events
(21:12) Becoming an Internationally Bestselling Novelist
(23:05) Matthew Dick’s Storytelling Framework
(27:31) Storytelling in Business
(33:45) Choosing Storytelling Over Traditional Marketing
(39:46) The Value of Authenticity in Content Creation
(42:03) The Domino's Pizza Turnaround Story
(44:45) Personalized Storytelling Approach 
(48:31) The Role of AI in Content Creation
(53:22) The Importance of Authenticity

Support the show

Want to be a guest on the podcast? Apply to appear on the show here: https://forms.gle/QKYmRmeogwtnSnyEA

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Is being 'too nice' holding you back from true happiness and reaching your full potential?

In this episode, we sit down with Dr. Robert Glover, author of “No More Mr. Nice Guy” and expert in men's self-improvement.

Robert Glover shares his insights on breaking free from the "Nice Guy Syndrome" and living an authentic, fulfilled life. We discuss the psychological traps that keep many men stuck in people-pleasing behaviors, the impact of childhood experiences, and the unconscious patterns that shape our lives.

Robert also reveals his strategies for overcoming the limitations of being too nice, embracing vulnerability, and reclaiming personal power.

Robert shares practical advice on how to build stronger, more genuine relationships, and live a life true to oneself. We uncover the key to transforming trauma into personal growth and why authentic living is crucial for happiness and success.

If you're ready to break free from limiting beliefs and step into your true potential, hit that like button, subscribe for more transformative conversations, and share your thoughts or questions in the comments below!


Connect with Robert:
Website: https://www.drglover.com

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1
X - https://x.com/darren_ks


(00:00) Preview and Intro 
(01:03) The Impact of Childhood Experiences
(05:30) Overcoming Excuses and Understanding Unconscious Influences
(09:16) Making the Unconscious Conscious
(12:30) Handling Trauma: Victim vs. Victim Identity
(15:35) Cultural Influences and Expectations
(17:24) Overcoming Social Stigmas Affecting Men
(21:18) The Power of Men's Groups and Safe Environments
(25:52) Pursuit of Approval and Validation
(30:37) Pursuing Authentic Happiness Over Material Success
(35:33) Importance of Emotional Well-being
(39:10) Contentment and Joy from Within
(44:06) Appreciating Life and Material Possessions
(46:19) Embracing the Journey and Overcoming Challenges
(49:48) Personal Stories and the Importance of Health
(53:42) Morning Pages and Self-Reflection
(57:07) Robert Glover’s Relationship and Marriage Advice

Support the show

Want to be a guest on the podcast? Apply to appear on the show here: https://forms.gle/QKYmRmeogwtnSnyEA

Want to be a guest on the podcast? Apply to appear on the show here: https://forms.gle/QKYmRmeogwtnSnyEA

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Check out William Brown’s book ‘How To: $10M’ - https://www.howtotenmillion.com/


Ever wondered what it really takes to build a $10M business?

William Brown knows the grind and reveals it all on today’s episode of the Kickoff Sessions podcast.

William founded an e-learning company, grew it $0 to $16.4M and then exited to a private equity firm for millions more.

In this episode, Will shares actionable strategies for scaling online education ventures, the importance of systemizing and scaling operations, and the role of mindset in entrepreneurial success.

His latest book ‘ How To: $10M’ is a no-holds-barred resource, offering deep insights and practical advice for aspiring entrepreneurs looking to scale their business to 8 figures.

We cover practical steps to create a sustainable and profitable business, the significance of hiring the right team, continuous learning, and the importance of staying focused on long-term goals.

We share real-world examples to help you achieve your financial goals and build a sustainable business, so smash that like button, comment and subscribe for more blueprints to help you achieve financial freedom today!


Connect with Will:
Instagram - https://www.instagram.com/willia_mbrown
YouTube - https://www.youtube.com/@willia_mbrown

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1
X - https://x.com/darren_ks


(00:00) Preview 
(01:18) “How To: $10M”
(04:29) Tackling Big Problems and Business Positioning
(08:17) Overcoming Challenges and Dealing with Criticism
(11:10) The "Wow, Not How" Method
(13:33) The Role of Accountability in Business
(15:25) How to Sell Info Products and Coaching Services
(17:32) The Importance of Strategy Beyond Tactics
(20:07) Group Coaching vs One-to-One Coaching
(24:59) Finding Purpose Beyond Financial Success
(27:30) How To Sell Like a Pro
(33:06) The ‘Coffee Break’ Technique
(36:26) The Power of Asking Simple, Direct Questions
(40:34) Effective Follow-Up Strategies Using Content
(43:02) Balancing Business Scale with Customer Quality
(44:39) Building a Coaching Program: Steps and Strategies
(48:15) Measuring ROI: How to Calculate Returns from Advertising
(51:15) The Impact of Advertising on Business Growth
(56:20) Aligning Business Structure with Personal Preferences
(58:38) The Importance of Tracking Metrics and Data
(1:03:33) The Fu

Support the show

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Everyone thinks running a faceless YouTube channel is easy.

Just hire an editor, script writer and voice over artist and you can easily make $10,000/month on Youtube?

It’s not that easy and today we're sitting down with Noah Morris to expose the harsh reality of running faceless youtube channels and youtube automation in 2024.

Noah runs 18 Faceless channels with 2.5 million subscribers and generates over $5,000,000 per year while building tools like nexlev.io for the YouTube (faceless) industry.

Today we’re discussing all things Youtube: how to find your niche, YouTube revenue strategies, what makes a viral youtube video, how to build the right team, what most people get wrong about faceless youtube and so much more.

If you’re considering starting your own faceless channel or just want to know what it really creates viral YouTube videos, this episode is for you.

Smash that like button, subscribe and comment about what you think will be the next big trend on YouTube.


Connect with Noah:
Twitter/X: https://x.com/noahmorriz
Instagram: https://www.instagram.com/noahmorriz
NexLev: https://www.nexlev.io/

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn- https://www.linkedin.com/in/darren-lee1
Twitter - https://x.com/darren_ks

(00:00) Preview
(00:30) Noah’s The YouTube Journey
(02:09) Understanding Faceless YouTube’s Business Model
(04:26) Biggest Challenges and Gray Areas
(06:05) Noah’s Journey As a Young Entrepreneur
(10:13) Making First $$$ Online
(14:00) Why Noah Choose YouTube 
(17:40) Untapped Opportunities in Faceless Channels
(19:52) Working with Freelancers
(22:25) Competition and First Movers Advantage in Faceless Youtube 
(25:49) Challenges in Growing YouTube Channels
(31:24) Noah Morris’ Biggest Mistakes
(33:02) nexlev.io
(39:23) Key Metrics for Success in YouTube
(44:40) Milking Viral Content 
(47:18) Building a Startup in Public 
(49:06) Importance of Customer Feedback 
(54:27) Building Scalable Business Models 
(58:28) Challenges of Managing a Content Team 
(1:10:09) Noah’s Entrepreneurial Lifestyle and Challenges 
(1:18:27) The Reality of Being Rich Young
(1:24:15) Finding Remarkability in Content 

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What separates a 7 figure entrepreneur from a 9 figure entrepreneur?

Ever wondered what it actually takes to outshine the competition and secure your place at the top?

In this episode, we sit down with Sabri Suby, a $100M entrepreneur and founder of KingKong, a company focused on marketing and sales strategies designed to help businesses grow rapidly. KingKong has also generated over $7.8 Billion in sales for their clients, in 1067 industries and niches across 136 different countries.

Today, Sabri reveals what got him to the top 1% as we discuss how he balanced health and business, strategically selected markets, and built a thriving digital marketing empire.

Discover Sabri's secrets to maintaining laser-sharp focus, prioritizing high-leverage activities, and turning market pain points into profitable opportunities. He discusses his early morning routines, his market selection philosophy, and why investing in T-shaped skills is crucial for long-term success.

Tune in to uncover the art of capturing attention in a crowded market, the power of building trust through content, and how to create a business that stands the test of time.

Remember to like, subscribe, and share your thoughts below for more episodes like this.


Connect with Sabri:
YouTube - https://www.youtube.com/@SabriSubyOfficial
Instagram - https://www.instagram.com/sabrisuby


My Socials:
Instagram - Darrenlee.ks
LinkedIn - Darren Lee
Twitter - Darren_ks


(00:00) Preview and intro Introduction and Shiny Object Syndrome  
(00:47) Sabri Suby’s Mindset Secrets
(04:27) Overcoming Shiny Object Syndrome in Business  
(07:02) Finding High-Leverage Opportunities  
(10:22) How to Build a Sustainable Business  
(12:46) Sabri’s Predictions for the Future of Online Agencies  
(15:32) Importance of Proof and Credibility in Marketing  
(18:04) Mastering Skills for Long-Term Success  
(22:04) How To Find Your Niche
(26:29) The Modern-Day Marketing Funnel  
(30:13) Sabri’s Marketing Principles 
(35:46) How To Stand Out As a Marketer
(38:48) Influencer Brands and Building Distribution  
(43:15) Building Trust Through Content
(46:45) The T-Shaped Approach to Skill Development  
(50:19) The Biggest Problem with Selling Courses 

Support the show

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Polina Pompliano is the founder of The Profile, a new media company that features longform profiles of successful people, millionaires and 8 / 9 figure companies each week. 

She is also the Author of 'HIDDEN GENIUS' a book that helps readers build a mental toolkit to help them tackle thorny problems, navigate relationships, and use creativity and resilience in times of uncertainty.

In this episode, we explore Polina's journey from journalism to entrepreneurship. She shares unique methods on cultivating clear thinking, leveraging alter egos for personal and professional growth, and the importance of building authentic relationships. Polina also shares how Taylor Swift's build a cult following and fostered unbreakable loyalty amongst her audience. 

We also discuss decision-making frameworks, the significance of unplugging for creativity, and the holistic measurement of success. 

Enjoyed the episode? Like, comment, subscribe, and share for more!

Connect with Polina:
Hidden Genius: https://www.goodreads.com/book/show/61885166-hidden-genius
LinkedIn:  https://www.linkedin.com/in/polinamarinova/


My Socials:
Instagram: Darrenlee.ks
LinkedIn: Darren Lee
Twitter: Darren_ks


(00:00) Preview & Intro
(01:20) Taylor Swift's Cult Following
(04:29) Clear Thinking and Effective Decision Making
(08:37) How to Overcome Limiting Beliefs
(11:44) The Role of Alter Egos
(17:50) Best Lessons Learnt from Millionaires
(20:29) Transition from Journalism to Entrepreneurship
(23:05) Polina Pompliano’s Decision-Making Frameworks
(28:15) Improving Creative Process and Content Consumption
(35:55) Importance of Relationships
(42:06) How to Measure Success

Support the show