Meta Ads are evolving—and if you’re still clinging to Advantage+ Shopping campaigns, you’re already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+ test using Meta’s new Advantage+ Sales Campaigns, breaking down what’s working right now in the face of Meta’s June 25th switchover. You’ll hear why "one campaign, one ad set, 50 ads" is more than just a tactic—it’s the future. Whether you’re running a low-volume brand or managing high-ticket spends, this episode is your tactical field guide to staying ahead of Meta’s automation curve. Plus, discover how John’s 3-month test is outperforming traditional structures—and how you can apply it today.

Chapters:

• 00:00:00 - Kicking Things Off (and Yep, Ralph Has COVID)
• 00:00:34 - Why This Episode Might Just Blow Your Mind
• 00:00:51 - The Underdog Ad Account That Surprised Everyone
• 00:01:20 - What You Really Need to Know About Advantage+ Sales
• 00:02:02 - Meta's Big Shift: Are You Ahead of the Curve?
• 00:03:36 - Enter John Moran: The Ad Scientist in Flannel
• 00:05:32 - The Death of Advantage+ Shopping (and What’s Replacing It)
• 00:07:09 - The $4M Test: Here’s What Actually Worked
• 00:13:59 - Cracking the Code on Creative + Targeting Combos
• 00:21:02 - Scaling Smart: What the Data’s REALLY Telling Us
• 00:31:48 - Raw, Real, and Revolutionary Marketing Tactics
• 00:32:49 - The Feeder Strategy: Turning Cold Leads into Cash
• 00:33:44 - Ask Us Anything: Let’s Get Tactical
• 00:34:01 - What the Heck Is "Vibe Marketing"? (And Why It Matters)
• 00:35:22 - Why Creative Isn’t Just King — It’s the Whole Kingdom
• 00:39:48 - Plug-and-Play Tactics for Ecomm, SaaS, and Beyond
• 00:46:40 - Campaign Surgery: What to Fix, What to Ditch
• 00:59:54 - Wrap-Up, Resources, and What to Do Next

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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