In this episode, Steve Fretzin and K'Lee Terrazas discuss:

• The importance of lead generation for building and sustaining a business
• Common blind spots lawyers face in marketing and business development
• How intake processes affect client acquisition and law firm growth
• The role of coaching, auditing, and systems in scaling effectively

Key Takeaways:

• Many law firms fail because they do not track essential numbers like ROI, cost per acquisition, or client lifetime value, leaving them “flying blind.”
• A poor intake process—such as calls going unanswered, being handled unprofessionally, or staffed with undertrained employees—can turn high-quality leads into lost opportunities.
• Investing in skilled coaches and quality marketing services often yields exponential returns, whereas cutting corners in these areas leads to wasted money and lost clients.
• Scaling requires breaking through discomfort by improving systems and recognizing when existing strategies or staff can no longer take the firm to the next level.
   

"People have to feel like they are heard and that they’re cared about, or they’re going to go somewhere else." —  K'Lee Terrazas
 

Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
 

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/
 

Thank you to our Sponsor!

Legalverse Media: https://legalversemedia.com/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

Episode References: 

• Oversubscribed by Daniel Priestley: https://www.amazon.com/Oversubscribed-How-People-Lining-Business/dp/0857088254
• Key Person of Influence by Daniel Priestley: https://www.amazon.com/Key-Person-Influence-Revised-Five-Step/dp/178133109X
• Fireproof by Mike Morse and with John Nachazel: https://www.amazon.com/Fireproof-Five-Step-Unpredictable-Wildly-Profitable/dp/1544508530
   

About K'Lee Terrazas: K’Lee Terrazas is the founder of Legal Lead Sharks and co-founder of Intake EQ, where she helps law firms turn more clicks into signed cases through smarter client acquisition and modern intake systems. With 15+ years in sales and marketing, she and her team specialize in Google Ads while focusing just as much on what happens after the lead—building end-to-end systems that eliminate bottlenecks and convert at a higher rate. Intake EQ uses AI Voice Agents that sound human, work around the clock in multiple languages, and handle overflow without adding intake staff. Alongside her husband Jason, K’Lee also launched PayLynx Global to support firms with backend automation in payroll, HR, and compliance.
 

Connect with K'Lee Terrazas:  

Website: https://legalleadsharks.com/ & intake-eq.com

Legal Lead Sharks Podcast: https://www.youtube.com/@LegalLeadSharksPodcast

LinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/

Facebook: https://www.facebook.com/klee.terrazas & https://www.facebook.com/profile.php?id=61578128520758

Instagram: https://www.instagram.com/legalleadsharks/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.