Planning group travel seems quite appealing as an individual advisor. Especially when we see the potential revenue and commissions earned from a group booking, we're often very eager to dive into this type of travel planning. But when you learn more about groups, a few big questions and potential challenges often. What type of group will you organize? Will it be a custom itinerary or an organized tour or a cruise? As our guest on today’s episode of Masters in Travel, is Kate Sullivan of Anthology Travel. She and Whitney discuss a recent experience Kate had planning a group trip to Paris, while giving some great advice and tips on how to plan this kind of trip.