On this episode of the AI for Sales Podcast, Chad is joined by Seth Earley, CEO of Earley Information Science and author of The AI-Powered Enterprise. Most businesses will discover that data involved in pilot testing may not necessarily translate into production. Seth discusses the importance of investing in data and architecture for its increased impact in work.

He also talks about the challenges of integrating and organizing data in the organization's business and IT sides. He shares that having a more holistic view of the organization is essential. He suggests starting with the business objectives and then identifying where you can speed up the flow of information using AI.

HIGHLIGHTS

• Early applications of AI and machine learning
• The AI-Powered Enterprise
• Fixing data: Business problem or IT problem?
• The customer journey is a knowledge journey

QUOTES

Seth: "I like to say the first thing about AI is forget about AI. Focus on the business, the business process, and the business outcome. Look for those places where you have friction points in your information movement. Where, if you have that right information, can you speed up all those downstream processes?"

Seth: "What it does is that it gives you a greater ability to locate exactly what you need. And that, of course, is based on information architecture. There's no artificial intelligence without information architecture."

Seth: "They come armed, they're knowledgeable, and they understand what they need. It's not like the old days when the salesperson was the gatekeeper of knowledge and information. Customers want to have that control, they need to be able to get that information from their website and from other sources."

Learn more about Seth and connect with him in the links below:

• LinkedIn: https://www.linkedin.com/in/sethearley/
• Website: https://www.earley.com/

Book: The AI-Powered Enterprise

The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth.

Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

👉 Visit www.SDR.ai/intro to unlock your direct line.