<p>Kress sits down with Robin Astrom at Wehype to discuss how influencer marketing can be an alternative/supplement to traditional marketing and how it can help products and brands find audiences in a hostile user acquisition market.  And how is it working with these Gen Z influencers…</p>

Kress sits down with Robin Astrom at Wehype to discuss how influencer marketing can be an alternative/supplement to traditional marketing and how it can help products and brands find audiences in a hostile user acquisition market. And how is it working with these Gen Z influencers…

<p>Kress sits down with Robin Astrom at Wehype to discuss how influencer marketing can be an alternative/supplement to traditional marketing and how it can help products and brands find audiences in a hostile user acquisition market. &nbsp;And how is it working with these Gen Z influencers…</p>

Kress’s Corner #1 Is influencer marketing hype or reality?

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.

Hosts:
Michail Katkoff www.linkedin.com/in/michailkatkoff/
Eric Kress www.linkedin.com/in/erickress/
Phillip Black www.linkedin.com/in/phillip-black-economist/
Jen Donahoe www.linkedin.com/in/jenniferdonahoe

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Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff www.linkedin.com/in/michailkatkoff/ Eric Kress www.linkedin.com/in/erickress/ Phillip Black www.linkedin.com/in/phillip-black-economist/ Jen Donahoe www.linkedin.com/in/jenniferdonahoe

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Kress’s Corner #1 Is influencer marketing hype or reality?

Kress’s Corner #1 Is influencer marketing hype or reality?

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