We have the privilege of sitting down with Shawn Langton, the visionary founder of Kujo Yardwear, to delve into the captivating story of product development and business growth. Join us as we explore the journey of starting the Kujo Yard, from the inception of an idea to the creation of a revolutionary shoe designed specifically for lawn mowing. 

Along the way, we'll uncover the importance of treating customers like gold, strategies for balancing different roles within a business, the power of having a clear vision, and the wisdom of creating a niche in marketing. Get ready for insightful conversations and key takeaways that will inspire and empower you in your own entrepreneurial pursuits. Let's dive in and learn from the experiences and lessons shared by our remarkable guest.

 

"When it comes to be in a very specific niche, when I wanted to start a shoe company, that was my dream as a kid. I'm doing it, but there's no way in the world I'm going to just compete as a general like athletic shoe or general hiking shoe going against like Nike We had no chance but the only chance we have surviving and actually making something here is to have a very specific niche, do it really, really well and just focus on it and just in just try to be the best in that very specific niche." - Shawn Langton

Topics Covered: 

• The process of starting the Kujo Yard
• Creating a shoe for lawn mowing
• The importance of treating your customers like gold
• How to balance different roles in the business
• Strategy and relationship building
• Having a clear vision is powerful
• The importance of having a clear vision
• One of the smartest things in marketing is to create a niche

Key Takeaways "Like you said ideas are not that it's easy. I mean a good ideas is worth a million dollars but ideas are the easy part everybody you know, there's a lot of people that have a lot better ideas than me about things but it's like you said it's the work it's the execution it's the investment it's figuring out how to create a great product bringing it to market and then just busting your butt in the sales and marketing to really you know get people to try it and then once people to try it once people try it that's even the harder part now you have to have outstanding customer service and fortunately that's something I thought of right from the beginning like customers are gold." - Shawn

 

"I used to make these these crazy videos. And I still do have like me trimming trees and cussing and yelling and talking about being in the trenches and business and like, I still make some of those videos. But as I've grown a bit, I'm more becoming interested in the deep entrepreneurial conversations that caused the highs are the eureka moments where make you reframe something in your brain that makes you oh my god, that's the answer. And these answers move the needle forward. That helped you realize something in your life and business that make you make an extra 50 or 100 grand this year, that make you you know, be able to upgrade your lifestyle and provide for your family better to watch some of your own dreams come true instead of just getting excited of entertaining information." - Keith

 Connect with Shawn

Website: https://www.kujo.com/Facebook: https://www.facebook.com/kujoyardwear Youtube: https://www.youtube.com/@KujoYardwearLinkedIn: https://www.linkedin.com/company/kujo-yardwear/

 Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

 

 

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/