While digital live shopping has been popular for years in Asia, the phenomenon has only recently begun to take off in the U.S., thanks in large part to the rise of retail disruptor Whatnot. The platform’s co-founder and CEO, Grant LaFontaine, joins Rapid Response to share how his team has managed to evoke the feel of in-person shopping inside an online experience, why he weighs “fun” versus FOMO as a customer-engagement tool, and how Whatnot’s breakthrough is influencing other retailers and brands. LaFontaine also digs into the startup’s response to deep-pocketed rivals like eBay, and why he believes the viral Labubu trend is here to stay.

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