About this week's guest: Allie Lehman is the founder of Wonderly, a design and development studio. She also writes Huge Fan, a publication about fandom and business (it's part storytelling, part strategy, and always about the way fans shape what lasts).

She's also an artist and illustrator and serves on the board of All People Arts.

Show notes! This week's sponsor: Semaine Sign up for the Inside + Outside newsletter

New session: Starting A Well-Being Garden Where you can find Allie:WonderlyHuge FanIllustrations Things we talked about: American Iris SocietyNorth American Lily Society American Daffodil SocietyNational Chrysanthemum Society American Begonia Society American Peony Society The Story Behind Wayfair via Business InsiderZingerman's Community of Businesses Zingerman's Olive Oils To advertise on the podcast: [email protected]