Land to Lots

In this episode, Brookfield Residential's Warren Krug, Executive Vice President & Chief Investment Officer and Carl Perrone, Senior Vice President of Investments provide a glimpse behind the current into the workings and strategies of Brookfield Residential's three-legged North American development strategy.

In this episode you'll learn:

• Warren and Carl key responsibilities and the challenges they face a leading large, multi-market operations.

• A deep dive into recent joint ventures with North American Sekisui House (NASH) and The Kolter Group, including the decision-making process behind organic growth versus partnerships.
• How geographic diversification across the US helps hedge regional slowdowns and broader market cycles.
• The key criteria for new acquisitions or partnerships.
• Obstacles and opportunities in the current MPC market.

Show Notes

Contact InformationWarren Krug O – (905) 948-4734 E - [email protected]

Carl Perrone O – (602) 903-7514 M – (602) 349-6244 E - [email protected]

Plus: Whenever you're ready here are 4 ways Launch can help you with your project:

1. Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TN, TX, UT, WA contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.
2. Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project's infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement.
3. Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.
4. Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ ("LRS") – Never lose track of your district eligible reimbursable costs and have Launch manage your district's costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency.

Complimentary Offers for Land to Lots™ Listeners Complimentary Land to Lots book: https://www.launch-mpc.com/offer Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability Land to Lots™ is a registered trademark of Launch Development Finance Advisors

In Part 2 of this two-part series, Carter Froelich begins delving into the concepts of land residual valuations and what levers can be pulled to increase land residual values.

n this two-part series of the Land to Lots™ Podcast, Carter Froelich walks through the fundamentals of Land Residual Analysis — the critical tool developers use to determine the maximum price they can pay for land while still achieving their required returns.

In these episodes, you'll learn:

What is a land residual analysis How to apply Land Residual Analysis to guide land acquisition decisions Strategies to increase land value through entitlements, special district financing, and impact fee credits The RED Analysis™: A framework to Reduce, Eliminate, and Defer infrastructure costs How proper documentation can strengthen buyer confidence

Complimentary Offers for Land to Lots™ ListenersComplimentary Land to Lots book: https://www.launch-mpc.com/offer Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

Get all the shownotes here Learn more about Launch Development Finance Advisors Connect with Carter Froelich Connect With Launch Development Finance Advisors

Carter Froelich – 480-828-9555 / [email protected]

Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.

In Part 1 of this two-part series, Carter Froelich begins delving into the concepts of land residual valuations and what levers can be pulled to increase land residual values.

n this two-part series of the Land to Lots™ Podcast, Carter Froelich walks through the fundamentals of Land Residual Analysis — the critical tool developers use to determine the maximum price they can pay for land while still achieving their required returns.

In these episodes, you'll learn:

What is a land residual analysisHow to apply Land Residual Analysis to guide land acquisition decisions Strategies to increase land value through entitlements, special district financing, and impact fee credits The RED Analysis™: A framework to Reduce, Eliminate, and Defer infrastructure costs How proper documentation can strengthen buyer confidence

Complimentary Offers for Land to Lots™ ListenersComplimentary Land to Lots book: https://www.launch-mpc.com/offer Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

Get all the shownotes here Learn more about Launch Development Finance Advisors Connect with Carter Froelich Connect With Launch Development Finance Advisors

Carter Froelich – 480-828-9555 / [email protected]

Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.

In this episode, Carter talks with Paul Beard a partner with Pierson Ferdinand, LLP where he is a land use attorney who has argued the important development impact fee cases before the US Supreme Court of Sheetz v. El Dorado, CA, and Koontz v. St. Johns River Management District.

In this episode you'll learn:

1. The significance of the Nollan and Dolan Supreme Court cases.
2. The legal concepts of rational nexus and rough proportionality.
3. How the legal precedent surrounding development impact fees moved from real property issues to monetary issues.
4. Potential issues/opportunities to address issues of fairness and equity related to California's AB1600 (Mitigation Fee Act).

Show NotesPaul Beard Contact Information W - https://pierferd.com/paul-beard C – 1-818-216-3938 E – [email protected]

Plus: Whenever you're ready here are % ways Launch can help you with your project:

1. Review Development Impact Fee Reports – We have been reviewing Development Impact Fee Reports prepared by public sector consultants on behalf of the private sector for over 30 years averaging a 28% reduction in fees.
2. Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TX, UT, WA contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.
3. Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.
4. Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ ("LRS") – Never lose track of your district eligible reimbursable costs and have Launch manage your district's costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction, and/or agency.

Complimentary Offers for Land to Lots™ ListenersComplimentary Land to Lots book: https://www.launch-mpc.com/offer Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

Get all the shownotes here Learn more about Launch Development Finance Advisors Connect with Carter Froelich Connect With Launch Development Finance Advisors

Carter Froelich – 480-828-9555 / [email protected]

Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.

In Episode 79 of Land to Lots™, Carter talks with Shannon Waller—author, speaker, podcast host, Team Success Coach, and Director at Strategic Coach—about the key ingredients of team success.

In this episode, you'll learn:

1. What team success really means

1. The most challenging aspects of developing effective teams

1. The concept of Unique Ability® and Unique Ability® teamwork

1. Multiplication by Subtraction as a growth strategy

1. What a Kolbe Score is—and how it can help you build a stronger team

Show Notes Shannon Waller Contact Information: W – www.strategiccoach.com E – [email protected]

Books: The Team Success Handbook Multiplication by Subtraction Unique Ability 2.0 Superpowered: The Secret That Helps Every Entrepreneur Eliminate the Suck, 10X Their Impact, and Have More Fun in Work and Life

Podcasts: Shannon Waller's Team Success Inside Strategic Coach

Plus: Whenever you're ready here are 4 ways Launch can help you with your project:

1. Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TX, UT, WA contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.

1. Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project's infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement.

2. Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.

1. Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ ("LRS") – Never lose track of your district eligible reimbursable costs and have Launch manage your district's costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency.

Complimentary Offers for Land to Lots™ ListenersComplimentary Land to Lots book: https://www.launch-mpc.com/offer Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

Get all the shownotes here Learn more about Launch Development Finance Advisors Connect with Carter Froelich Connect With Launch Development Finance Advisors

Carter Froelich – 480-828-9555 / [email protected]

Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.

In this episode of Land to Lots™, Carter Froelich speaks with Greg Vogel, Founder and CEO of Land Advisors Organization—the nation's largest land-only brokerage firm.

Together, they discuss key forces shaping the national land market, including technology's impact on land transactions, the evolving role of land and lot banking, and how developers are adapting to high borrowing, labor, and material costs.

They also dive into critical issues like Arizona's long-term water availability and broader economic and political trends that could influence future development decisions.

In this episode, you'll learn:

• How technology is changing the land acquisition process

• Strategies for making deals work amid high borrowing and construction costs

• Why land and lot bankers are becoming increasingly vital to transactions

• Whether Arizona has the water supply to support continued growth

• Economic and political trends to watch in land development

Show Notes Greg Vogel Contact Information – O – 480-483-8100 E – [email protected] W – www.landadvisors.com

Plus: Whenever you're ready here are 4 ways Launch can help you with your project:

1. Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TX, UT, WA contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.

1. Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project's infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement.

2. Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.

1. Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ ("LRS") – Never lose track of your district eligible reimbursable costs and have Launch manage your district's costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency.

Complimentary Offers for Land to Lots™ ListenersComplimentary Land to Lots book: https://www.launch-mpc.com/offer Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

Get all the shownotes here Learn more about Launch Development Finance Advisors Connect with Carter Froelich Connect With Launch Development Finance Advisors

Carter Froelich – 480-828-9555 / [email protected]

Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.

In this episode, Carter sits down with legendary FBI hostage negotiator and the author of Never Split the Difference, Chris Voss to unpack the art of negotiation. From tactical empathy to the power of "no," learn proven strategies you can use in every deal. Don't miss this masterclass—tune in now and level up your negotiation game

In this episode, you'll learn:

1. What is Tactical Empathy.
2. How to Mirror and why it is important.
3. Why "no" is an opportunity.
4. The importance of a Black Swan in negotiation.
5. How much money real estate executives leave on the table because of inadequate negotiating skills.

Show Notes

Black Swan Group

Never Split the Difference Book

Recommended Books

Antifragile The Black Swan

Plus: Whenever you're ready here are 4 ways Launch can help you with your project:

1. Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TX, UT, WA contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.
2. Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project's infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement.
3. Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.
4. Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ ("LRS") – Never lose track of your district eligible reimbursable costs and have Launch manage your district's costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency.

Complimentary Offers for Land to Lots™ ListenersComplimentary Land to Lots book: https://www.launch-mpc.com/offer Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

Get all the shownotes here Learn more about Launch Development Finance Advisors Connect with Carter Froelich Connect With Launch Development Finance Advisors

Carter Froelich – 480-828-9555 / [email protected]

Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.

In Episode 76 Carter talks with Mike Moser the CEO of Starwood Land Company. During the interview Mike discusses past work experiences and how his tenure at Taylor Woodrow set him up for success at Starwood along with lessons he's learned as he transformed Starwood Land from an opportunistic fund into one of the largest MPC developers in the United States.

In this episode you'll learn:

1. Leadership lessons learned at Taylor Woodrow.
2. The secret of negotiating land sales with home builders.
3. The relationship between Starwood Land and Starwood Capital.
4. The importance of a top-notch reliable team.
5. How the Land Tejas and Hines MPC acquisitions aligned with Starwood's business plan.
6. The impact of the Launch Bond® on Starwood's capital stack. (LINK TO LB WEBSITE)

Show NotesWebsite: www.starwoodland.com Mike Moser – [email protected]

Plus: Whenever you're ready here are 4 ways Launch can help you with your project:

1. Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TX, UT, WA contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.
2. Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project's infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement.
3. Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.
4. Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ ("LRS") – Never lose track of your district eligible reimbursable costs and have Launch manage your district's costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency.

Complimentary Offers for Land to Lots™ ListenersComplimentary Land to Lots book: https://www.launch-mpc.com/offer Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

Get all the shownotes here Learn more about Launch Development Finance Advisors Connect with Carter Froelich Connect With Launch Development Finance Advisors

Carter Froelich – 480-828-9555 / [email protected]

Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.

In Episode 75 of Land to Lots™, Launch Principal Pam Giss continues her interview with Carter Froelich, author of Fields to Fortune - Planning Your Bigger Future - the first book in the Land to Lots™ trilogy.

Together, the trilogy explores how the proven process of The Launch Sequence™ helps developers plan for and achieve greater project returns. From establishing a Project Vision™ to optimizing financing based on client goals, Carter breaks down the steps that Launch professionals utilize to guide land developers and builders through the complex steps of planning, entitling, and establishing financing strategies for their master planned communities.

Using real-world examples, this episode highlights how early planning, financial strategy, and a few key frameworks can significantly influence a project's success.

In this episode, we discuss: Why defining a clear Project Vision™ is the foundation of successful financing How the Return Factor Question™ drives funding strategy The value of the DOS Conversation™ (Dangers, Opportunities, Strengths) How to reduce, eliminate, and defer infrastructure costs through RED Analysis™ The role of tax rate and impact fee analyses in competitive project positioning

Complimentary Offers for Land to Lots™ ListenersComplimentary Land to Lots book: https://www.launch-mpc.com/offer Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

Get all the shownotes here Learn more about Launch Development Finance Advisors Connect with Carter Froelich Connect With Launch Development Finance Advisors

Carter Froelich – 480-828-9555 / [email protected]

Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.

In Episode 74 of Land to Lots™, Launch Principal Pam Giss interviews Carter Froelich, author of Fields to Fortune - Planning Your Bigger Future - the first book in the Land to Lots™ trilogy.

Together, the trilogy explores how the proven process of The Launch Sequence™ helps developers plan for and achieve greater project returns. From establishing a Project Vision™ to optimizing financing based on client goals, Carter breaks down the steps that Launch professionals utilize to guide land developers and builders through the complex steps of planning, entitling, and establishing financing strategies for their master planned communities.

Using real-world examples, this episode highlights how early planning, financial strategy, and a few key frameworks can significantly influence a project's success.

In this episode, we discuss: Why defining a clear Project Vision™ is the foundation of successful financing How the Return Factor Question™ drives funding strategy The value of the DOS Conversation™ (Dangers, Opportunities, Strengths) How to reduce, eliminate, and defer infrastructure costs through RED Analysis™ The role of tax rate and impact fee analyses in competitive project positioning

Complimentary Offers for Land to Lots™ ListenersComplimentary Land to Lots book: https://www.launch-mpc.com/offer Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

Get all the shownotes here Learn more about Launch Development Finance Advisors Connect with Carter Froelich Connect With Launch Development Finance Advisors

Carter Froelich – 480-828-9555 / [email protected]

Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.