In our launch episode, We are delighted to interview Steve Folwell, the founder of e-commerce gardening Startup Muddy Trowel (www.muddytrowel.com).Muddy Trowel makes it easy to get beautiful, plants kids straight to your door. I talk to Steve about what he has learned so far and his plans for the future.In the podcast we cover:Muddy Trowel – what gave you the inspiration for it?What is the market landscape for these products?How does the supply chain work for your products?Your products are quite delicate – how do you deliver •What are the main channels you use to market your products?Do you sell through any third party platforms e.g. Amazon, eBay •How are you funding your business – what are your plans for growth?You’ve worked for big corporates and now you are an entrepreneur – which do you prefer?What has inspired you most recently?Steve was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.