Lawn Care Launch Podcast

By Joey Coberly and Kevin SaltersBusiness Entrepreneurship

Lawn Care Launch Podcast episodes

February 24, 2025 27 | Dean Robertson (Part 2) Dean's Lawn Care Plus
Dean has been a client of ours since 2021, in that time, he has grown his company from 100k/year to nearly 1 million/year. Listen in on part 2 as we discuss marriage and business, learning from failure, winter challenges, and much more!
00:00 Patriotism and Personal Identity
03:23 Balancing Marriage and Business
06:39 Communication in Relationships and Business
09:42 Expanding Vision and Dreaming Big
12:31 Learning from Mistakes and Empowering Teams
15:34 Customer-Centric Business Growth
18:27 Navigating Business Challenges and Opportunities
28:27 Red Flags and Customer Relationships
30:49 The Cost of People Pleasing
32:26 Winter Challenges and Business Adaptation
36:46 The Entrepreneurial Journey and Sustainability
39:37 Learning and Information Absorption
45:29 Bigfoot and Lighthearted MomentsAbout the Host—
Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.
Links—
Contact Stephanie about getting your BrandScript: [email protected]
⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠ with The Landscaping Bookkeeper
⁠⁠⁠⁠Follow Us on Instagram⁠⁠⁠⁠
⁠⁠⁠⁠Like Our Facebook Page⁠⁠⁠⁠
⁠⁠Joey's Lawn Care Interviews on Youtube
54 min
February 19, 2025 26 | Dean Robertson (Part 1) Dean's Lawn Care Plus
Dean Robertson has been a client of ours since 2021. Since then, he has scaled his lawn care company from 100k/year to almost 1 million/year. Listen in to learn from Dean on how he did it!About the Host—Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.Links—Contact Stephanie about getting your BrandScript: [email protected]⁠⁠Schedule a 15-Min Consultation⁠⁠ with The Landscaping Bookkeeper⁠⁠Follow Us on Instagram⁠⁠⁠⁠Like Our Facebook Page⁠⁠Joey's Lawn Care Interviews on Youtube
26 min
February 12, 2025 25 | Discovering the Ultimate Way to Create VALUE
Before we start to hash out what VALUE CREATION truly is, we talked about a new idea that we might try to spice up our podcast intros a bit. After some funny stories we get into defining value creation and what it means to us. We ended up circling back to the main ideas of community, personal growth, and goal setting. We explored how merging personal and business values can lead to greater efficiency and purpose, emphasizing the need for co-ownership and collaboration in achieving success. Thanks for coming along for the ride!

In this episode...
00:00 Introduction and Drink Discussion
08:58 Understanding Value Creation
19:21 Exploring the Concept of Value
29:10 Value Creation in Relationships and Community
31:49 Value Creation and Community Dynamics
36:58 The Role of Personal Beliefs in Value Creation
42:39 Cultural Messages and Self-Worth
48:47 The Importance of Honest Relationships
54:47 Shared Ownership and Collective Vision

About the Host—
Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.

Links—
Contact Stephanie about getting your BrandScript: [email protected]
⁠⁠Schedule a 15-Min Consultation⁠⁠ with The Landscaping Bookkeeper
⁠⁠Follow Us on Instagram⁠⁠
⁠⁠Like Our Facebook Page⁠⁠
1 hr 1 min
February 05, 2025 24 | What does it mean to "Buy Back Your Time"?
After talking about the rare snowfall we experienced in Pensacola, Florida, and all the redneck things we did during that time. We give a quick update on new addition to the family, Anderson, and then talk about buying back your time. The main theme revolves around the concept of 'buying back your time,' exploring how individuals can create freedom in their lives and businesses. The discussion emphasizes the importance of people in business, the value of hiring for freedom rather than growth, and the significance of aligning personal values with business goals.

In this episode:
00:00 Unexpected Snow in Pensacola
10:02 Historic Snowfall and Family Memories
29:07 Creating Autonomy in Business
37:06 Employee Development and Retention Strategies
43:00 Creating a Meaningful Work Environment
51:34 The Philosophy of Buying Back Your Time

Links—
Contact Stephanie about getting your BrandScript: [email protected]
⁠⁠Schedule a 15-Min Consultation⁠⁠ with The Landscaping Bookkeeper
⁠⁠Follow Us on Instagram⁠⁠
⁠⁠Like Our Facebook Page⁠⁠
1 hr 14 min
February 03, 2025 28 | Dean Robertson (Part 2)
Dean has been a client of ours since 2021. Since then, he has scaled his lawn care company from 100k/year to almost 1 million/year. Listen in to part 2 for a discussion on learning from failure, marriage and business, winter anxiety, and much more!
In this episode:
00:00 Patriotism and Personal Identity
03:23 Balancing Marriage and Business
06:39 Communication in Relationships and Business
09:42 Expanding Vision and Dreaming Big
12:31 Learning from Mistakes and Empowering Teams
15:34 Customer-Centric Business Growth
18:27 Navigating Business Challenges and Opportunities
28:27 Red Flags and Customer Relationships
30:49 The Cost of People Pleasing
32:26 Winter Challenges and Business Adaptation
36:46 The Entrepreneurial Journey and Sustainability
39:37 Learning and Information Absorption
45:29 Bigfoot and Lighthearted Moments
Links—
Contact Stephanie about getting your BrandScript: [email protected]
⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠ with The Landscaping Bookkeeper
⁠⁠⁠Follow Us on Instagram⁠⁠⁠
⁠⁠⁠Like Our Facebook Page⁠⁠
YouTube Interviews

54 min
January 29, 2025 23 | Kevin Salters
Join Kevin Salters and Joey Coberly as they discuss everything from philosophy behind business to practical tips for business.
In this episode...
00:00 Philosophy in Business: The Key to Avoiding Burnout
03:11 Experiential Learning: Bridging Philosophy and Experience
05:59 Buying Time: The True Value of Entrepreneurship
08:47 Health and Nutrition: Parallels Between Human and Plant Care
12:05 Learning to Learn: Creativity in Understanding Complex Topics
15:02 The Importance of Customer Relationships in Business
17:48 Team Management: Building Respect and Empowerment
21:05 Navigating Company Culture: The Role of Leadership
23:52 Talent Scouting: Recognizing Hidden Value in Employees
34:29 Building Team Cohesion Through Shared Goals
37:02 Navigating Corporate Transitions and Identity Loss
41:18 The Impact of Corporate Culture on Employee Morale
45:30 The Evolution of Root Development
50:08 Understanding Customer Needs for Business Success
54:17 Preparing for Business Sale and Future Aspirations
01:00:27 The Importance of Collaboration and Seeking Help
Takeaways—
Having a philosophical reason behind your work can prevent burnout.
Successful leaders often have a clear vision and philosophy.
Experience and intuition are crucial in business decision-making.
Buying time back is a key benefit of entrepreneurship.
There are strong parallels between human health and plant health.
Creativity enhances learning and understanding complex topics.
Respect is essential for effective team management.
Knowing your customer helps in making informed business decisions.
Don't hesitate to ask for help; there's a supportive community out there.
The entrepreneurial community thrives on positivity and mutual success.
1 hr 8 min
January 22, 2025 22 | "Culture" Matters: How Your Leadership Shapes Your Business
In this conversation, we delve into the evolving concept of company culture, exploring its significance in today's business landscape. We talk about the reasons behind the rise of company culture as a buzzword, the impact of leadership on workplace dynamics, and the challenges of communication in remote work settings. The conversation emphasizes the importance of aligning company culture with a clear vision, fostering a positive work environment through effective hiring practices, and creating a feedback culture that encourages open communication. We also highlight the need to understand employee motivations beyond monetary compensation, ultimately concluding that a well-run business is foundational to cultivating a strong company culture.

In this episode…
00:00 Introduction to Company Culture and Buzzwords
05:00 The Shift in Workforce Expectations
10:34 Building a Strong Company Culture
16:34 Creating a Community within the Business
22:04 The Impact of Employee Morale on Culture
27:56 Creating a Feedback Culture
36:24 Understanding Employee Motivations
46:38 Building a Strong Company Culture

About the Host—
Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.

Links—
Contact Stephanie about getting your BrandScript: [email protected]
⁠⁠Schedule a 15-Min Consultation⁠⁠ with The Landscaping Bookkeeper
⁠⁠Follow Us on Instagram⁠⁠
⁠⁠Like Our Facebook Page⁠⁠
45 min
January 15, 2025 21 | The Books That Shaped Our Lives
In this conversation, we explore the profound impact that various books have had on our lives. We talk about all the areas of life—spirituality, personal development, and relationships. Beyond which books we’ve read, we get into our the different approaches to reading and understanding books, emphasizing the importance of frameworks and narratives in learning. This discussion also touches on the role of influential authors and the significance of philosophy in both personal and business contexts. Throughout the conversation, we reflect on our individual journeys and the lessons learned from the books that have resonated with us the MOST.

In this episode…
03:08 Breaking Free from Systematic Constraints
09:07 Parenting and the Balance of Risk
14:54 Mastering Finance Through Historical Figures
25:18 Approaching Books: Frameworks vs. Narratives
31:49 The Impact of Influential Books on Personal Growth
45:24 The Role of Conviction in Faith and Belief
51:12 Understanding Gender Dynamics in Relationships
59:21 Creating a Nurturing Environment for Raising Kids
01:06:13 The Role of Podcasts and Influencers in Shaping Thought
01:13:18 The Intersection of Philosophy and Practicality

About the Host—
Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.

Links—
Contact Stephanie about getting your BrandScript: [email protected]
⁠⁠Schedule a 15-Min Consultation⁠⁠ with The Landscaping Bookkeeper
⁠⁠Follow Us on Instagram⁠⁠
⁠⁠Like Our Facebook Page⁠⁠
1 hr 24 min
January 08, 2025 20 | Casting VISION in 2025 as a Business Owner
Happy New Year Podcast Family! In this episode, we reflect on 2024, discuss our personal habits, delve into the significance of setting New Year's goals, and emphasize the importance of identity in achieving these goals. The discussion highlights the value of community and rituals in supporting goal achievement, as well as the balance between ambitious and small goals. We also explore the concept of controlling one's time and the idea of vision casting versus traditional goal setting, ultimately encouraging listeners to celebrate progress and adapt their goals throughout the year.

In this episode…
00:00 Planning for the Future: Baby and Podcasting
07:29 Identity and Goal Setting: The Key to Success
13:25 Rituals vs. Systems: Creating Meaningful Change
30:35 Celebrating Progress: Monthly Reviews and Community
37:06 Goals and Identity
46:21 The Importance of Time Management
51:31 Community and Accountability
01:08:12 Reflections on Goal Setting

About the Host—
Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.

Links—
Contact Stephanie about getting your BrandScript: [email protected]
⁠⁠Schedule a 15-Min Consultation⁠⁠ with The Landscaping Bookkeeper
⁠⁠Follow Us on Instagram⁠⁠
⁠⁠Like Our Facebook Page⁠⁠
1 hr 10 min
December 18, 2024 19 | The Reality of ENTROPY in Business (and how to fight it)
In this conversation, Joey, Megan, and Steph explore the concept of entropy in business, discussing how it relates to disorder and chaos within systems. They talk about the importance of vision in preventing entropy, creating a moat to protect businesses from external threats, and the role of management in maintaining internal order. The discussion also touches on the challenges of generational transitions in business and the need for shared values and experiences to ensure continuity and success.

About the Host—
Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.

Links—
Contact Stephanie about getting your BrandScript: [email protected]
⁠Schedule a 15-Min Consultation⁠ with The Landscaping Bookkeeper
⁠Follow Us on Instagram⁠
⁠Like Our Facebook Page⁠
1 hr 4 min