Lawn Care Launch Podcast

Joey and Kevin discuss winter planning and routine for small lawn care companies, and also what a routine looks like at the multi-million dollar level. Listen in to get a jump start on winter this year!

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

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Kevin and Joey talk about adding extra services to your routine in order to maximize profits per job. This episode is designed to get you thinking about more revenue per stop, rather than just trying to constantly add more customers. Adding this strategy to a dense route is a recipe for building an incredible base for your company to build off of.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

00:00 Introduction to Value Added Services

03:02 The Importance of Value Added Services

06:12 Maximizing Profitability through Customer Retention

09:02 Identifying and Offering Relevant Services

11:56 Proactive vs. Reactive Service Offerings

14:50 Balancing Equipment Investment and Service Offerings

17:50 The Role of Planning in Business Success

21:06 Learning from Experience and Peer Groups

24:26 Competitor Dynamics in the Blue Collar Industry

27:34 Identifying and Offering Value-Added Services

29:09 Educating Clients on Services

30:29 Building Client Relationships Through Communication

33:09 Community Support and Personal Challenges

39:29 Balancing Value-Added Services and Core Offerings

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Joey and Kevin talk about shiny object syndrome and how to fight it! Buying things we don't need can be a huge set back in our business and life. By focusing on a goal and allocating money to the right things, owners can live the life that they originally set out to achieve.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

00:00 The Importance of Goals

03:09 Navigating Inputs and Static

05:18 Understanding Shiny Object Syndrome

08:04 The Reality of Business Success

10:59 The Myth of Quick Riches

13:59 Building Confidence and Overcoming Imposter Syndrome

22:07 Redefining Success in Sales

23:57 The Art of Conversation in Sales

25:23 The Power of Recurring Revenue

29:24 Valuation and Recurring Revenue

34:42 Mergers, Acquisitions, and Business Value

37:40 Avoiding Shiny Object Syndrome

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Joey and Kevin talk about the true definition of business profits, and what to do with your profitability. This episode is aimed at helping you not only understand what profit is, but also how it can be used as the centerpiece of growth in our business.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

00:00 Introduction to Profit in Business

01:04 Understanding Profit: Definitions and Importance

02:47 Utilizing Profit: Marketing and Growth Strategies

05:54 The Role of Marketing in Profit Allocation

08:51 Profit Misconceptions and Scaling Challenges

11:32 The True Nature of Profit and Wealth Building

14:33 Capital Expenditures: Investing Wisely

17:22 Experience in Profit Allocation and Business Growth

24:26 Strategic Planning for Business Growth

25:34 Understanding Wealth Creation

27:24 The Importance of Ownership and Value

29:21 Navigating Debt in Business

33:03 Leveraging Assets for Financial Success

34:02 Investing Wisely: The Risks of Diversification

36:26 The Role of Passion in Business Decisions

38:24 The Value of Hard Work and Education

40:23 Using Debt Responsibly

46:48 Profit as Fuel for Growth

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Rory Kendall is the owner of Patriot Lawn Specialist. He has been a client of The Landscaping Bookkeeper since 2023, and since then has acquired a client list that 3x'ed his business practically overnight. Listen in as we discuss the acquisition, his experience with autonomous mowers, and how he manages growing a lawn business while be happily married and raising 5 kids.

00:00 Late Night Podcasting and Family Life

02:56 Navigating Business Challenges with Family

05:15 The Importance of SOPs in Business

07:19 Rory's Journey to Lawn Care Entrepreneurship

10:05 Overcoming COVID-19 Challenges

13:32 Balancing Parenthood and Business

16:15 The Acquisition Journey

19:48 Reflections on Growth and Challenges

25:26 Navigating Business Decisions and Sacrifices

27:53 Exploring Autonomous Mowers: A Game Changer

35:52 Lessons Learned in Business Growth

41:04 The Importance of Bookkeeping and Delegation

Work With Us

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In part 11 of our scaling series, Kevin and Joey discuss all things hiring. From hiring that first employee, to finding good help, to leveraging overhead and adding crews later down the road. This episode is jam packed with solid advice and experience.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

00:00 The Importance of Hiring Your First Team Member

08:55 Identifying Key Traits in Employees

15:43 The Mindset Shift in Hiring

23:00 Building a Positive Company Culture

28:56 Leveraging Overhead for Growth

34:13 Conclusion and Future Insights

Links—

Contact Stephanie about getting your BrandScript: [email protected]

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Joey talks with a client of The Landscaping Bookkeeper, Kory Bliss, of Bliss Lawn and Landscape. Joey and Kory talk about his current lawn care operation. We also talk about Kory's personal entrepreneurial journey, from lessons learned to future planning.

00:00 The Journey Begins: From Grass Cutting to Business Owner

03:34 Building a Business: Growth and Operations

06:45 Financial Management: Cash Flow and Reinvestment

09:32 Challenges in Leadership: Finding and Retaining Good People

12:49 Customer Communication: Keeping Clients Informed

15:37 Standard Operating Procedures: Knowledge Transfer in Business

18:11 Learning and Growth: The Importance of Continuous Education

21:20 Future Aspirations: Vision for Business Growth

24:18 Advice for the Next Generation: Overcoming Self-Doubt

27:09 Mentorship and Community: The Value of Connections

30:08 Social Media Presence: Engaging with the Audience

Links—

Contact Stephanie about getting your BrandScript: [email protected]

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Joey and Kevin discuss how to balance family life while building a company.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

00:00 Weather and Work Life Balance

03:40 Scaling a Lawn Care Business

06:20 Innovations in Lawn Care Technology

09:31 The Importance of Ownership and Entrepreneurship

11:36 Work-Life Balance: Myth or Reality?

14:24 Building a Purposeful Business

19:38 Valuation and Growth in Business

22:35 Creating a Niche in the Market

26:32 The Journey of Entrepreneurship

30:35 The Seasonal Business Cycle

33:21 The Positive Role of Profit

36:27 Overcoming Entrepreneurial Overwhelm

40:28 The Importance of Delegation

42:28 Personal Growth Through Business

49:27 Navigating Inheritance and Family Business

Links—

Contact Stephanie about getting your BrandScript: [email protected]

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In part 9 of our series on scaling a simple service lawn care company, Joey and Kevin talk outstanding customer service as being a huge key to scaling. Keeping our focus on the customer is the key to having customer retention, and gives us the ability to add more value the more we listen to their problems. Companies that can't retain customers will never be able to scale and have longevity.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

00:00 Weather and Business Updates

05:01 Celebrating Business Milestones

10:34 The Importance of Customer Service

16:20 Understanding Customer Journeys

22:15 Building Relationships with Customers

24:52 Setting Boundaries in Customer Expectations

27:14 The Importance of Clear Communication

30:00 Handling Customer Complaints Effectively

33:26 Creating Value for Customers

36:25 The Joy of Serving Others

39:06 Balancing Personal and Professional Life

40:58 Customer Service in Different Business Scales

46:22 Keys to Customer Retention

Links—

Contact Stephanie about getting your BrandScript: [email protected]

⁠⁠⁠⁠⁠⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

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Paul Jamison is a best selling author, green industry podcaster, and content creator. Paul shares his journey from starting out in lawn care to becoming one of the biggest names in the green industry. Listen in as Paul goes deep on what made him the success he is today: this is a story of going from barely surviving to thriving. Paul shows how persistence and living with a higher purpose can lead to a fulfilling life full of adventure and achievement.

00:00 Introduction and Inspiration

01:37 Humble Beginnings in Lawn Care

08:12 Struggles and Learning from Mistakes

11:11 The Turning Point: Pricing Strategies

17:04 Transitioning to Radio and Podcasting

23:58 The Birth of the Green Industry Podcast

28:57 Taking the Leap: Quitting the Radio Job

33:13 Work Ethic and Overcoming Fear

35:40 Navigating Career Transitions

40:54 The Learning Curve of Content Creation

45:55 Impact and Responsibility in Content Creation

48:44 Common Threads of Success in Business

1:01:07 Life's Mission and Legacy

Links—

Contact Stephanie about getting your BrandScript: [email protected]

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