Joey and Kevin talk about shiny object syndrome and how to fight it! Buying things we don't need can be a huge set back in our business and life. By focusing on a goal and allocating money to the right things, owners can live the life that they originally set out to achieve.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

00:00 The Importance of Goals

03:09 Navigating Inputs and Static

05:18 Understanding Shiny Object Syndrome

08:04 The Reality of Business Success

10:59 The Myth of Quick Riches

13:59 Building Confidence and Overcoming Imposter Syndrome

22:07 Redefining Success in Sales

23:57 The Art of Conversation in Sales

25:23 The Power of Recurring Revenue

29:24 Valuation and Recurring Revenue

34:42 Mergers, Acquisitions, and Business Value

37:40 Avoiding Shiny Object Syndrome

Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper