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Lead the Space, Lead the Sale: How to Set the Container

Most salespeople are trying to close deals without ever setting the stage for success.

This episode flips that on its head.

We’re diving into the concept of the container—a powerful leadership tool that creates clarity, safety, and trust before the sales conversation even begins. When you know how to set the container, objections decrease, energy flows, and the buyer follows your lead naturally.

If you’ve ever struggled with buyers taking control, getting “weird” energy during appointments, or feeling like your sales are inconsistent—this is the missing piece.

📌 What You’ll Learn in This Episode:

✅ What a container actually is (and how to use it)

✅ The brain science behind trust and clarity

✅ The 4 elements of a powerful container

✅ What happens when you skip this critical step

✅ How to lead energy instead of chasing it

✅ Why "You don’t close a sale—you open a space for trust, clarity, and commitment."

This isn’t sales theory—it’s leadership mastery.

🎟️ Want to Experience This LIVE?

🔥 Join me at the Close It Now Relentless Bootcamp – May 6–8, 2025, in Boston, MA!

3 Days. Sales Psychology. Leadership. Systems. Mastery.

👉 Get your ticket now: https://www.closeitnowbootcamp.com

💳 Finance your ticket at 0% interest for up to 18 months: https://www.closeitnoweasypay.com

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💡 Final Thought:

🔥 Most reps are trying to close a sale.

Top performers open a space where the sale closes itself.

Lead the space, and you’ll lead the sale.

Let’s go. 🚀